Apply on Employer Site

The Walters Art Museum · 2 days ago

Digital Marketing Associate (36524)

Walters Art Museum - Baltimore, MD 21201

Full-time

Onsite

Mid Level

$52K/yr - $52K/yr

3+ years exp

The Walters Art Museum is among America’s most distinctive museums, forging connections between people and art from cultures around the world. They are seeking a creative and innovative digital marketing professional to fill the position of Digital Marketing Associate, responsible for creating compelling content across multiple platforms and engaging audiences to increase awareness of the museum.

E-CommerceLifestyle

No H1B

Responsibilities

Tell compelling stories about the Walters on social media platforms, through daily text, photo, and short-form video posts using the Walters’ consistent, engaging, and approachable brand voice

Recommend strategies across social media platforms and other digital marketing to amplify the work of the museum, including exhibition, programming, fundraising, and other museum initiatives

Collaborate with our team to seamlessly integrate social media and email marketing into departmental and institutional goals

Grow and manage an online community of art lovers across the Walters’ social media platforms (Facebook, X, Instagram, YouTube, Threads, etc.) through organic and paid posts and campaigns, increasing the organization’s reach and strategically engaging our audiences

Maintain our consistent identity across social media platforms, in alignment with the museum’s strategic goals and brand voice

Work both individually and alongside Videographer to concept and film short-form video content for Meta Reels that engage social media audiences

Work both individually and alongside the Senior Manager of Communications, Content Writer, and IT Specialist to execute episodes of the museum’s podcast, Free Admissions

Mobilize our audience and supporters by producing email marketing materials that inspire interaction, donations, and boost attendance

Monitor the news cycle and use digital media tools to amplify stories that are key to the Walters’ strategic priorities

Monitor online conversations related to the Walters Art Museum

Draft original content and adapt existing content from various sources (collection database, curators, conservators, etc.) to engage a variety of audiences

Stay up-to-date with digital trends and engage where appropriate

Track social media and email marketing metrics via museum-wide Metrics Team; analyze metrics to refine communications strategies

Generate metrics reports to inform internal stakeholders about overall digital engagement as well as specific campaigns

Perform other duties as assigned

Qualification

Digital marketing experienceSocial media managementContent creationVideo storytellingEmail marketingGraphic design softwareWritten communicationInterpersonal skillsAttention to detailFlexibility

Required

Bachelor's degree in Communications, Journalism, Marketing, or related field

A minimum of 3 years of digital marketing experience, on a full-time or freelance basis

Demonstrated ability building and/or maintaining social media communities on Facebook, Twitter, Instagram, and YouTube

Outstanding written and visual storytelling skills

Experience/knowledge in video and audio storytelling

Excellent listening and verbal communication skills

Comfortable behind and in front of the camera, with ability to coach colleagues who are less comfortable on camera

Strong interpersonal skills, with ability to be diplomatic, maintain confidentiality, and balance trade-offs among multiple interests

Demonstrated ability to prioritize and work under tight deadlines, manage multiple projects at once, and respond to changing and new projects and priorities with grace and confidence

Attention to detail

Demonstrated ability to be flexible in a dynamic and fast-moving, agile organization