Pluto TV · 4 days ago
Senior Director of Product, User Lifecycle Management
West Hollywood, CA
Full-time
Onsite
Director/Executive
$205K/yr - $250K/yr
10+ years expPluto TV, a Paramount Global company, is the leading free streaming television service in America. The Senior Director of Product, User Lifecycle will own the vision, strategy, and execution for lifecycle experiences across Paramount+ and Pluto TV, focusing on enhancing subscriber participation and driving lifetime value through effective lifecycle initiatives.
AppsInternetMedia and EntertainmentVideoVideo Streaming
Responsibilities
Set the vision and roadmap for lifecycle capabilities including in-app messaging, CRM journeys, cancel-save flows, and personalization experiences
Lead end-to-end delivery of new features and enhancements for our messaging and CRM platform aligned with the global streaming objectives
Build detailed product requirements, user stories, and acceptance criteria; oversee usability testing and ensure high-quality launches
Drive deep collaboration across Marketing, Engineering, Design, and Data to ensure lifecycle strategies are fully integrated with core product priorities and deliver measurable business outcomes
Collaborate with analytics and experimentation teams to design and run A/B and multivariate tests, validate hypotheses, and scale learnings
Oversee integrations with tools such as Recurly Engage, Salesforce Marketing Cloud, Kochava, and SendGrid to enable advanced targeting and orchestration
Establish governance for privacy, consent, and compliance including GDPR and COPPA. Ensure lifecycle features meet global standards
Deliver clear updates on roadmap, KPIs, and business impact to senior leaders in recurring updates and quarterly readouts
Qualification
Required
10+ years in Product Management with at least five years leading lifecycle, CRM, or interaction products at scale
Bachelor's degree in a relevant field; MBA or advanced technical degree preferred
Demonstrated success leading acquisition, retention, and churn reduction in subscription businesses. Streaming experience strongly preferred
Deep knowledge of messaging platforms, CRM systems, and digital marketing technology
Has a solid knowledge of data architecture and how it connects to martech systems, enabling effective product decisions, integration planning, and activation of customer data across platforms
Hands-on expertise with MarTech platforms including Recurly Engage, Salesforce Marketing Cloud, Kochava and SendGrid
Proficient technical fluency with ability to contribute to engineering discussions on architecture and scalability
Exceptional communication and management skills with proven ability to influence senior stakeholders and align cross-functional teams
Ability to thrive in a dynamic, ambiguous environment and deliver measurable outcomes
Preferred
Proven ability to design and execute lifecycle strategies for key entertainment launches, live sports tentpoles, flagship originals, and kids programming while ensuring compliance and privacy standards
Extensive experience executing global product launches for mobile, web, HTML5, and connected TV ecosystems
Deep expertise in subscription growth strategies, advanced involuntary churn mitigation solutions, and payments platform dependencies
Solid knowledge of identity and consent management combined with hands-on experience in first-party data strategy and audience segmentation
Strong knowledge of experimentation frameworks, analytics and KPI-driven optimization for lifecycle initiatives
Ability to lead MarTech stack strategy and integrations to enable advanced targeting and deep personalization
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligible
Company
Pluto TV
Pluto TV provides a wide range of live TV channels and on-demand content.
201-500 employees
H1B Sponsorship
Pluto TV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (18)
2022 (22)
Funding
Current Stage
Growth StageTotal Funding
$51.8MKey Investors
Samsung VenturesScripps NetworksProSiebenSat.1 Media
2019-01-22Acquired
2017-10-17Series Unknown· $8.3M
2016-11-10Series Unknown
Leadership Team
Harry Lang
Vice President Of Product Management
Recent News
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2026-01-07
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2025-12-30
2025-12-03
Company data provided by crunchbase