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VTEX · 3 days ago

Senior Digital Marketing & Content Manager

United States

Full-time

Remote

Senior Level

VTEX is a composable and complete commerce platform that empowers organizations to modernize their tech stack. They are seeking a Senior Digital Marketing & Content Manager to lead digital strategy across Retail and Industrial audiences, overseeing content, paid media, and performance analytics to drive revenue impact.

E-CommerceInformation TechnologySaaSSoftware

Responsibilities

Own the paid media strategy across LinkedIn, Instagram, Facebook, YouTube, Reddit, Google Ads, Quora, and emerging platforms

Build channel-specific targeting strategies rooted in insights across Retail and Industrial buyer behavior

Partner with management on messaging and creative direction for all paid channels, ensuring content meets platform and performance expectations

Optimize campaigns with the primary KPI of driving qualified opportunities, leveraging real-time performance data to adjust targeting, creative, message and investment in order to increase conversion into sales-ready pipeline

Serve as the HubSpot expert for the Growth team

Build and maintain lists, smart lists, and audience segments tied to ICPs and campaign strategy

Own data hygiene, including contact cleanup, field normalization, and lifecycle stage management

Develop workflows, nurtures, and automated email programs

Manage campaign setup, UTMs, tracking, and performance measurement directly within HubSpot

Ensure strong alignment between HubSpot, paid channels, and lead routing processes

Own the content strategy and calendar across Retail and Industrial campaigns

Drive the creation of high-quality content that supports demand generation and awareness, including:

Blogs, case studies, and customer stories

Industry insights and trend reports

Email campaigns and landing pages

Paid media copy

Product narratives and sales-focused materials

Ensure content is tailored to specific audience segments, funnel stages, industry verticals, and channel types

Maintain consistent brand voice while adjusting messaging for retail vs. industrial buyers

Conduct ongoing research into market trends, industry shifts, and competitor activity

Turn insights into content themes, targeting strategies, and campaign direction

Use HubSpot and paid media data to refine personas and prioritize messaging

Build dashboards and reporting frameworks across HubSpot, paid media, and organic channels

Track digital performance and interpret metrics such as CTR, engagement, conversion, CPL, and MQL quality

Use insights to optimize content, audiences, creative, and distribution strategy

Present performance updates and recommendations to cross-functional stakeholders

Work closely with Field Marketing, Product Marketing, Sales, and regional teams to ensure alignment across messaging and GTM priorities

Contribute insights and recommendations during business reviews, planning cycles, and campaign retrospectives

Qualification

Digital MarketingPaid Media StrategyHubSpot Marketing HubContent StrategyPerformance AnalyticsLinkedIn AdsGoogle AdsAnalytical SkillsWriting SkillsCollaboration Skills