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Versant Media · 22 hours ago

MS NOW Analytics Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $155K/yr

5+ years exp

Versant Media is a leading force in news, sports, and entertainment, and they are seeking a product & marketing-focused Manager of Analytics for their MS NOW team. This role will focus on analyzing engagement, acquisition, and retention of direct-to-consumer digital products, delivering actionable insights to inform initiatives that advance their digital business.

BroadcastingInformation TechnologyMedia and Entertainment

Responsibilities

Develop frameworks and capabilities for measuring audience engagement, subscriber acquisition and retention across platforms

Collaborate with partners in product, marketing and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products

Perform ad hoc analysis using SQL, build and maintain dashboards and reports and communicate analytical findings to all kinds of stakeholders, including senior leadership

Ensure the quality and reliability of these reports. Enable experimentation with data-driven hypotheses, measurement plans and statistical analysis

Partner with product/business teams to design and deploy experiments. Identify trends and insights across our direct-to-consumer business, including pricing strategies, paywall performance, marketing channel / campaign performance and product feature engagement

Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture

Qualification

Digital media analyticsSQLPython/RDatabricks/SnowflakeAdobe/Google AnalyticsTableau/Looker/DomoAcquisition reportingRetention reportingCommunication skills

Required

5 years of experience in digital media analytics or digital subscription analytics, with a focus on product, marketing and subscription insights

Expertise in languages such as SQL, Python/R and experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Tableau/Looker/Domo, and experimentation platforms

Expertise in building out acquisition and retention reporting for a digital subscription business, including: acquisition campaign performance, subscriber retention, LTV modeling

Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives