TikTok · 1 week ago
TikTok Shop - Category & Merchant Growth Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$89K/yr - $144K/yrTikTok is a leading destination for short-form mobile video, and they are seeking a highly motivated Category & Merchant Growth Manager to accelerate growth for their Art and Nature team. This role involves defining category strategies, acquiring and incubating merchants, and driving growth through collaboration and innovative solutions.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior
Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs
Build category-level frameworks for assortment planning, merchant segmentation, and lifecycle operations
Acquire and incubate merchants to support category growth; map and onboard strategic supply partners (greenhouses, crystal suppliers, artists/galleries, distributors, auction houses); drive activation, growth, retention, and operational health
Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans
Guide merchants on TikTok-native content, short-form video, live shopping, and creator collaboration; and drive merchant adoption of tools (e.g. Auction features) and programs that enhance GMV and repeatability
Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
Solve key challenges in business growth by strong collaboration with cross-functional teams
Qualification
Required
Experience in e-commerce, marketplace operations, category management, or merchant growth
Strong analytical and problem-solving ability; comfort with metrics, funnels, segmentation, and GMV decomposition
Proven ability to influence merchants and drive execution in fast-paced environments
Deep familiarity with TikTok content formats (short video & live), creator ecosystem, and user behavior
Excellent communication and stakeholder management skills; ability to work cross-functionally
Strong owner mindset, with willingness to move between strategy and hands-on operations
Preferred
Experience in specialty verticals such as Crystals, Plants, or Art
Experience in fast-growing marketplaces
Experience with live commerce or creator/influencer partnerships
Benefits
Employees have day one access to medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
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