Lifecycle Marketing Associate - FIFA World Cup 26™ jobs in United States
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TKO · 8 hours ago

Lifecycle Marketing Associate - FIFA World Cup 26™

positionNew York, NY
timeFull-time
remoteOnsite
seniorityEntry Level
money$49K/yr - $65K/yr
date1+ years exp

On Location is a global leader in premium experiential hospitality, offering ticketing and curated guest experiences for major events. The Lifecycle Marketing Associate will support the Lifecycle Marketing Manager and Guest Communications Manager in executing email marketing and SMS campaigns for the FIFA World Cup 26™ Hospitality Program, enhancing the consumer experience and ensuring timely communication with hospitality guests.

Media and EntertainmentSports

Responsibilities

Support the development, execution and optimization of comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey
Assist in executing post-sale communication plans for FIFA World Cup 2026 guests by supporting the creation of content across various channels
Help ensure the timely delivery of pre-event materials (itineraries, schedules, tickets, hospitality details) to prepare guests
Assist with using marketing automation tools to streamline and scale communication efforts
Support the execution of A/B testing for email, SMS, and other communication strategies to boost engagement
Stay up-to-date on industry trends to contribute fresh ideas to communication efforts
Provide general support to the Guest Communications Manager and Lifecycle Marketing Manager as needed

Qualification

Email marketingMarketing automation toolsCustomer segmentationCRM platformsEvent managementBilingual proficiencyCommunication skillsOrganizational skillsCreative thinkingRelationship-building skillsAttention to detail

Required

1-2 years of experience in email marketing, event management, or hospitality
Strong written and verbal communication skills, with attention to detail
Basic understanding of customer segmentation and communication planning
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Interest in learning about marketing automation tools and CRM platforms (Salesforce Marketing Cloud is a plus)
Strong organizational and time management skills, with the ability to handle multiple tasks and deadlines
A passion for creativity, events, and delivering exceptional guest experiences
A collaborative mindset, with the ability to work closely with various teams to ensure consistent messaging

Preferred

Bilingual or multilingual proficiency (especially French and/or Spanish)
Exceptional communication and interpersonal skills
Creative thinking and problem-solving skills
Ability to work in a fast-paced and dynamic environment
Strong relationship-building skills
Knowledge of FIFA regulations and standards related to marketing and hospitality

Benefits

Health care
Retirement
Vacation
Other paid time off
Additional offerings

Company

TKO

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TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
dateFounded in 2023
location
New York, New York, USA
people-size1001-5000 employees
web-link
https://tkogrp.com

Funding

Current Stage
Public Company
Total Funding
$1.08B
2024-03-04Post Ipo Secondary· $411.95M
2023-11-09Post Ipo Secondary· $670.32M
2023-09-12IPO

Leadership Team

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Sana Shuaib
Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships
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