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Winky Lux · 2 days ago

Sr. Manager, E-Commerce & Digital Growth

New York,NY,US

Full-time

Onsite

Senior Level

$110K/yr - $140K/yr

5+ years exp

Winky Lux is a company focused on e-commerce and digital growth, seeking a Senior Manager to drive the strategy and optimization of their digital business. This role involves collaboration with various teams to enhance customer experience and profitability through effective e-commerce management and innovative AI solutions.

CosmeticsCreative AgencyE-Commerce

Responsibilities

Own and execute the day-to-day and near-term strategy for Winky Lux's DTC business, aligned with broader brand and revenue goals

Drive profitable sales growth while maintaining a customer-first, conversion-optimized site experience

Monitor and analyze site performance, delivering regular reporting and insights on conversion rate, AOV, traffic, bounce rate, and new customer acquisition

Identify opportunities for growth and optimization through testing, analytics, AI-driven insights, and customer behavior analysis

Oversee daily e-commerce operations, site updates, enhancements, and coordination with external digital and development agencies

Manage site content, SEO, CRO, and GEO (Generative Engine Optimization) initiatives to ensure Winky Lux products are discoverable across traditional search engines and AI-powered discovery platforms (e.g., generative search, AI shopping tools, and conversational commerce)

Partner with Creative and Marketing to ensure timely product launches, campaigns, and on-site storytelling that drives conversion and supports both SEO and GEO best practices

Serve as the primary e-commerce partner to Marketing, ensuring paid media, digital campaigns, and product launches are driving DTC results

Manage CRM execution in partnership with agency partners, including email and SMS strategy, lifecycle marketing, acquisition, retention, and performance optimization

Leverage AI-powered personalization and segmentation tools to improve customer engagement, retention, and lifetime value

Optimize and manage the affiliate program on Impact, driving revenue growth while maintaining efficiency and profitability

Support and manage media plans with agency partners to support the DTC business while maintaining healthy ROAS and KPI performance

Lead media content best practices, incorporating AI-informed insights to guide creative testing, messaging, and channel optimization

Work cross-functionally to bring content to life with a digital-first lens across owned and paid channels

Act as the internal liaison with agency partners, aligning priorities, timelines, and performance expectations across channels

Identify, test, and implement AI tools and platforms to improve merchandising, forecasting, site optimization, personalization, and operational efficiency

Stay current on evolving AI, e-commerce, and digital discovery trends, translating new capabilities into practical, revenue-driving initiatives

Partner with internal teams and agencies to responsibly integrate AI into workflows while maintaining brand voice, accuracy, and compliance

Share consumer and performance insights from digital, media, SEO, and GEO channels to inform brand strategy, merchandising, and product innovation

Collaborate cross-functionally with Product Development, Finance, and Operations to align assortment, forecasting, and fulfillment with digital demand

Qualification

E-commerce strategyShopify PlusAI toolsDigital marketingKlaviyoImpactSEO best practicesFinancial acumenBeauty experienceCross-functional collaborationCommunication skills