E.S. Kluft & Company · 1 day ago
Performance Marketing Manager
Rancho Cucamonga, CA
Full-time
Hybrid
Senior Level
5+ years expE.S. Kluft & Company is a leading mattress manufacturing company known for its luxurious high-quality mattresses. They are seeking a Performance Marketing Manager responsible for managing paid and earned media strategies to enhance engagement and increase ROI for the organization.
E-CommerceFurnitureManufacturing
Responsibilities
Define a comprehensive paid and earned strategy, in line with the overall company and marketing strategy
Effectively manage and communicate with multiple agencies and partners (media, PR)
Conduct regular brand review to benchmark Aireloom and Kluft communications against their major competitors (positioning, execution, share of voice, etc.) and initiate corrective actions
Support the company’s network of retailers in their own paid and earned media plans, providing them with the appropriate tools to improve overall performance
Work alongside third-party digital agency to develop and execute paid campaigns across channels (social, display etc.) for both national and co-op regional targets
Identify target audiences, goals, and key performance indicators for co-op and national campaigns
Test and iterate on creative, messaging, and targeting for continuous performance optimization
Track, measure, analyze and generate campaign performance reports using multiple analytic platforms including Meta Ads Manager, Google Analytics etc
Provide insights and recommendations for performance improvements
Plan, execute and manage national promotional campaigns across various channels and mediums
Define and execute a PR program to reach effectively the company’s trade and end consumer audiences
Develop and execute a media outreach strategy and maintain relationships with journalists, bloggers, and other industry thought leaders
Manage and update digital product customer reviews and review syndication
Maintain review syndication platform ensuring product accuracy and review moderation
Develop strategies and tactics to increase reviews and ratings
Respond to press inquiries and manage messaging
Qualification
Required
Bachelor's or technical degree
Minimum 5 years of relevant experience in earned and paid media (company or agency)
Proven experience in digital strategy and tools (Meta Ads Manager, Google Analytics, WordPress, etc)
Strong writing and editing ability. Keen eye for detail and design
Strong organization and project management skills with the ability to manage multiple projects simultaneously
Ability to work in a small and lean organization, hands-on, result oriented, team player and leadership skills
Benefits
Health, Vision, Dental, and Life Insurance
10 holidays
Vacation
Sick pay
401k employer match
Company
E.S. Kluft & Company
E. S. Kluft & Company is dedicated to creating & enduring quality products.
201-500 employees
H1B Sponsorship
E.S. Kluft & Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Brad Goodshaw
Chief Financial Officer
Recent News
Furniture Today
2025-06-21
Company data provided by crunchbase