Apply on Employer Site

Tactacam · 4 days ago

Campaign & Brand Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. The Campaign & Brand Manager is responsible for executing marketing campaigns and ensuring brand consistency across all touchpoints, with a focus on the hunting community.

E-CommerceRetailSporting Goods

Responsibilities

Own end-to-end planning and execution of integrated marketing campaigns for the Hunt/Trail Camera product line, including product launches, seasonal moments, promotions, and brand initiatives

Build and manage marketing plans, campaign timelines, deliverables, and go-to-market plans across channels including digital, social, email, web, retail, paid media, PR, and partnerships

Coordinate cross-functionally with creative, content, digital, e-commerce, product marketing, sales, product, and customer service to ensure campaigns launch smoothly and on time

Develop clear campaign briefs, messaging frameworks, and channel plans that align with brand strategy, business objectives, and the hunting and wildlife audience

Collaborate with internal teams, content creators, designers, and external agencies to produce compelling visuals and messaging that resonate with the hunting and outdoor communities

Conduct market research and competitive analysis to inform campaign strategy, optimize execution, and identify new growth opportunities

Track campaign performance and deliver post-campaign recaps with insights, learnings, and recommendations to improve future initiatives

Act as a steward of the Tactacam hunt brands, ensuring consistency in voice, messaging, and visual identity across all marketing efforts

Partner closely with content and creative teams to ensure assets align with brand standards and resonate with hunters

Help evolve and apply brand guidelines across campaigns, partnerships, and external-facing materials

Ensure campaigns feel authentic to the hunting community—not over-commercialized or off-brand

Serve as the central point of contact for campaign execution, keeping stakeholders aligned and informed

Work with internal teams and external partners (agencies, ambassadors, conservation partners) to bring campaigns to life

Support product marketing efforts by translating product features into compelling, hunter-first messaging

Maintain campaign documentation, calendars, and working plans to keep the team organized and efficient

Qualification

Campaign marketingBrand managementProject management toolsMarket researchBrand storytellingPassion for huntingCommunicationCollaborationAttention to detail

Required

5–7+ years of experience in campaign marketing, brand marketing, or integrated marketing

Proven experience building and managing marketing roadmaps using project management tools such as Monday.com (preferred) or comparable platforms to plan, track, and execute cross-functional initiatives

Proven ability to manage multiple campaigns at once without losing attention to detail

Strong understanding of brand storytelling and how campaigns reinforce brand equity

Comfortable working cross-functionally and managing moving parts

Excellent written and verbal communication skills

Passion for the hunting lifestyle and understanding of customers in the space