Cin7 · 16 hours ago
Customer & Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expCin7 is a fast-growing global software company that provides solutions for modern-day product sellers. They are seeking a talented and proactive Customer & Product Marketing Manager to develop and execute marketing strategies that drive customer engagement, product adoption, and revenue growth.
Cloud ManagementComputerEnterprise ApplicationsEnterprise SoftwareInformation TechnologyPoint of SaleSaaSSales AutomationSoftware
Responsibilities
Customer Lifecycle Management: Develop and implement strategies to effectively engage customers at every stage of the lifecycle, from onboarding to retention and advocacy
Customer Communication: Create compelling and targeted messaging across various channels (email, social media, webinars, etc.) to communicate product updates, promotions, and educational content
Customer Growth: Own the strategy, execution, and reporting for upsell campaigns and initiatives targeted at existing customers
Product Positioning & Messaging: Collaborate with product management to develop compelling positioning and messaging that resonates with target audiences and differentiates Cin7 in the market
Go-to-Market Strategy: Help develop and execute go-to-market plans for new product launches and feature releases, ensuring a cohesive and impactful customer experience
Customer Advocacy Programs: Cultivate a community of brand advocates, leveraging programs to incentivize and reward customer referrals, reviews, and testimonials. Support with the procurement and creation of new case studies
Cross-Functional Collaboration: Collaborate with customer success, sales, product, and other teams to align marketing efforts with overall business objectives and ensure a seamless customer experience
Reporting & Analysis: Monitor and analyze key metrics related to product adoption, customer engagement, and marketing campaign performance to optimize strategies and tactics
Market Research: Stay informed about industry trends, competitive landscape, and customer needs to inform product development priorities and marketing strategies
Qualification
Required
5+ years of experience in marketing, with a focus on customer marketing, product marketing, or lifecycle marketing
Bachelor's degree in marketing or a related field
Proven track record of developing and executing successful product and/or customer marketing strategies and campaigns
Strong copywriting skills, with the ability to digest complex information and turn it into compelling marketing content
Strong understanding of SaaS business models and experience working with technology products
Experience targeting small businesses is a plus
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce), comfortable learning and utilizing new tools to optimize efficiencies and performance
Strong analytical skills and experience using data to drive decision-making and measure campaign effectiveness
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
Benefits
Competitive benefits, including medical, dental, vision, and 401k company match program.
A flexible PTO policy, allowing you the time you need to recharge.
A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing.
A diverse team, where everyone helps each other and inclusion is a core value.
Frequent company sponsored events so you can get to know your coworkers.
Company
Cin7
Cin7 is an all-in-one, cloud-based solution with fully integrated inventory management, POS, EDI and 3PL functions in a single system.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Rubicon Technology Partners
2019-09-26Private Equity
Leadership Team
Ajoy Krishnamoorthy
Chief Executive Officer & Board Director
D
Danny Ing
Founder
Recent News
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