Optimize IS · 4 days ago
Marketing Operations Consultant
United States
Contract
Remote
Senior Level
$75K/yr - $125K/yr
5+ years expOptimize IS is a company that partners with enterprise marketing organizations to transform their campaign operations. The Marketing Operations Consultant will act as a trusted advisor to senior marketing leaders, guiding them through operational transformation by designing scalable marketing operating models and improving campaign processes.
Information Services
Hiring Manager
Warda Ishaq
Responsibilities
Lead Marketing Operations Transformation
Lead discovery and working sessions to understand current-state marketing operations, pain points, and constraints
Design future-state marketing operating models that balance strategy, execution, and measurement
Reimagine the end-to-end campaign lifecycle, from intake and planning through activation, reporting, and retrospectives
Define campaign taxonomies, governance models, workflows, and success metrics that scale across regions and teams
Translate business and brand objectives into clear campaign plans, timelines, budgets, and measurable outcomes
Bring the Operator’s Perspective
Act as a former Marketing Operations leader embedded with the client team
Speak fluently about campaign intake, prioritization, resourcing constraints, creative dependencies, and cross-functional friction
Anticipate where processes break at scale and proactively guide clients toward practical solutions
Help teams move from reactive execution to intentional, prioritized marketing operations
Design and implement campaign intake and approval models
Help marketing leaders prioritize work against capacity and strategic goals
Create visibility into workload, bottlenecks, dependencies, and tradeoffs
Support teams in balancing global consistency with regional flexibility
Define what 'success' means at each stage of the campaign lifecycle
Align KPIs across planning, execution, and performance reporting
Help teams move from activity-based reporting to outcome-driven insights
Enable executives to make faster, more confident decisions through clear operating models and trusted data
Provide concise, executive-ready updates on campaign health, risks, and performance
Partner with Optimize IS developers to configure Airtable as the system of record for marketing operations
Design workflows that support: Omni-channel campaign coordination, Asset production and approvals, Agency collaboration, Performance tracking and reporting
Create campaign hubs, dashboards, and documentation that provide visibility from strategy through execution
Recommend marketing operations best practices tailored to each client’s scale, brand, and operating model
Lead stakeholder alignment sessions to drive buy-in before and during implementation
Guide clients through new operating models, not just new tools
Design rollout, enablement, and adoption plans alongside system delivery
Coach marketing leaders and teams on new ways of working
Qualification
Required
5+ years in Marketing Operations, Campaign Operations, or related leadership roles
Direct experience operating inside a marketing organization (not just consulting)
Experience leading marketing process, operating model, or organizational change initiatives
Proven ability to facilitate executive-level discussions and align diverse stakeholders
Strong understanding of global, omni-channel marketing operations
Experience with Airtable or similar workflow platforms
Former Marketing Operations Manager, Senior Manager, or Director
Experience working with complex stakeholder environments and agencies
Comfortable bridging strategy, operations, and execution
Confident speaking with both executives and hands-on marketing teams
Company
Optimize IS
Optimize IS is Airtable’s Partner of the Year for both 2024 and 2025, and the go-to systems partner for businesses ready to scale smarter with no-code.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Charles Melendez
Partner
Company data provided by crunchbase