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CELSIUS · 1 day ago

Senior Manager, Consumer Research & Marketing Analytics

Boca Raton, FL

Full-time

Onsite

Senior Level

5+ years exp

CELSIUS is a global CPG company known for its innovative energy products. The Senior Manager, Consumer Research & Marketing Analytics will lead consumer research initiatives and establish marketing analytics foundations to enhance understanding of consumer behavior and marketing effectiveness.

Consumer GoodsDietary SupplementsFitnessFood and BeverageFood ProcessingHealth CareLifestyleManufacturing

Responsibilities

Lead the design and execution of primary and secondary research across brand health, campaign performance, innovation, and consumer understanding

Develop annual learning agendas and research roadmaps aligned with brand and business priorities

Manage agency and vendor relationships to ensure work meets high standards of rigor, quality, and impact

Translate research findings into clear, actionable insights that inform brand strategy, creative development, and innovation

Partner closely with Brand Marketing, Creative, and New Product Development to embed consumer learning into decision-making

Support the VP, Consumer Insights & Strategy in building the organization's marketing analytics capabilities, including standing up tools, frameworks, and providers through the current RFP process

Collaborate with Marketing, Finance, IT, and Commercial teams to connect marketing to business outcomes and strengthen understanding of performance drivers

Contribute to the development of KPI frameworks and dashboards that measure marketing effectiveness and ROI

Serve as a thought partner to marketing and leadership teams, bringing together consumer and performance data to guide strategy

Qualification

Consumer insightsMarket researchMarketing analyticsData visualizationProject managementVendor managementStorytelling skillsPresentation skillsCollaboration skills

Required

Bachelor's degree in marketing, Business, Market Research, Statistics, or a related field required; Master's degree preferred

Minimum 5 years of experience in consumer insights, market research, or marketing analytics, ideally within the CPG, beverage, or energy drink categories

Experience on either the client side (brand or manufacturer) or agency/supplier side supporting similar categories

Demonstrated ability to design, manage, and interpret custom research projects end-to-end

Strong storytelling and presentation skills — able to simplify complex findings into clear, compelling narratives

Experience collaborating cross-functionally and managing multiple priorities in a fast-paced environment

Excellent organization, project management, and vendor management skills