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Allegis Group · 6 hours ago

Salesforce Developer (Marketing Cloud)

Hanover, MD

Full-time

Hybrid

Mid, Senior Level

$92K/yr - $138K/yr

6+ years exp

Allegis Group is seeking a Senior Salesforce Developer (Marketing Cloud) to support and enhance their marketing technology software infrastructure. This role involves collaborating with stakeholders to translate business needs into technical solutions and managing the development and execution of multichannel marketing campaigns.

ConsultingHuman ResourcesRecruiting

H1B Sponsor Likely

Responsibilities

Lead discovery with Product, OpCo Marketing & Sales, and Delivery teams; capture current/future state needs, pain points, and success metrics

Translate business needs into features/stories with clear acceptance criteria; manage backlog, prioritization, and release notes

Facilitate workshops, define process maps, and coordinate UAT; ensure outcomes are documented and socialized

Design and build journeys, automations, and campaigns across Email Studio, Mobile Studio, Journey Builder, and Web Studio

Develop assets (templates, content blocks, landing pages), data extensions, queries (SQL), and AMPscript/SSJS where needed

Implement QA/test plans; monitor performance, reliability, and data quality; triage and resolve production issues

Support migration to Data Cloud and Marketing Cloud Advanced in 2026 as an SME

Define KPIs and dashboards; analyze campaign performance, insights, and cohort behavior to drive iterative improvements

Run A/B tests and controlled trials; convert findings into backlog items and playbooks

Partner with CRM/Data teams on audience feeds, keys/identifiers, and source‑of‑truth alignment; document integration contracts

Serve as an SME on the team as we implement Data Cloud for Marketing, and Marketing Cloud Advanced

Enforce deliverability, privacy, and consent standards (e.g., CAN‑SPAM, GDPR, CCPA, Quebec Bill 96); maintain preference centers and audit trails

Support Marketing communications related apps as admin and strategist: Cvent Surveys, Litmus, Tableau, Sense, Data Cloud

Operate within Agile/SAFe ceremonies; collaborate across Marketing, IS, and Governance; keep artifacts current and accessible

Qualification

Salesforce Marketing CloudSQL queriesAMPscriptData Cloud experienceKPI definitionAgile methodologyStakeholder facilitationChange managementProcess mappingUAT planningStorytelling with dataCI/CD practicesVersion controlEinstein features familiarityCommunicationCollaboration skills

Required

B.S. in Computer Science, Information Systems, Marketing or other related field or the equivalent combination of education and experience

6+ years of hands‑on SFMC experience delivering production journeys and automations (Email Studio, Mobile Studio, Journey Builder, Web Studio)

Proficiency with data extensions, SQL queries, AMPscript; strong QA discipline and release management fundamentals

Demonstrated experience using Data Cloud with Marketing Cloud to improve segmentations and targeting

BA toolkit: discovery, requirements writing, process mapping, stakeholder facilitation, UAT planning, and change management

Analytics fluency: KPI definition, experimentation, and storytelling with data; ability to translate insights into action

Excellent communication and collaboration skills; comfort engaging both technical and non‑technical audiences

Preferred

Marketing Cloud Certification

SSJS, REST/SDK experience; familiarity with Einstein features or Marketing Cloud Personalization

CI/CD and version control practices; experience integrating SFMC with CRM/CDP and data pipelines

Exposure to SAFe Agile and work management tools (e.g., ADO/Jira)

Benefits

Medical, dental & vision

Hospital plans

401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available

Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)

Company paid Short and long-term disability

Health & Dependent Care Spending Accounts (HSA & DCFSA)

Transportation benefits

Employee Assistance Program

Tuition Assistance

Time Off/Leave (PTO, Allegis Group Paid Family Leave, Parental Leave)

Company

Allegis Group

Glassdoor3.8

A Global Network of Staffing Services.

Founded in 1983

Maryland Line, Maryland, USA

10001+ employees

http://www.allegisgroup.com/

H1B Sponsorship

Allegis Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (31)

2024 (18)

2023 (28)

2022 (30)

2021 (20)

2020 (14)