Imperial Dade · 1 week ago
Sr. Director, Digital Transformation
Imperial Dade is the leading independently owned and operated distributor of foodservice packaging and janitorial supplies in North America. The Senior Director of Digital Transformation will own the strategy and execution of the company’s non-eCommerce digital presence, focusing on enhancing the B2B sales funnel through a modernized website and optimized customer experiences.
Janitorial ServiceLogisticsPackaging ServicesSupply Chain Management
Responsibilities
Develop and execute the roadmap for Imperial Dade’s marketing and research website ecosystem, ensuring it supports lead generation and sales enablement goals
Lead the rebuild and launch of a new enterprise-level CMS that powers content, product education, and account creation experiences
Map and optimize the digital journey for prospective B2B customers — from research and education to account sign-up and sales handoff
Lead content taxonomy, metadata, and information architecture to improve discovery and ranking
Drive continuous testing (A/B and CRO) to increase site engagement and conversion rates
Qualification
Required
10+ years of experience in digital strategy, UX, or web leadership within B2B or distribution environments
Proven experience leading enterprise-level website rebuilds and CMS implementations
Deep knowledge of SEO, analytics, and conversion optimization
Strong technical fluency in front-end development and integration between CMS, CRM, and marketing tools
Excellent stakeholder management skills — able to align marketing, IT, and sales teams around shared digital objectives
Benefits
Medical, dental, vision
A 401(k) program with company match
Life insurance
A generous paid time off package
Educational reimbursement
Paid family leave
Adoption assistance
Company
Imperial Dade
Imperial Dade is a food service packaging distributor that offers janitorial, office supplies, sanitation, and other safety products.
H1B Sponsorship
Imperial Dade has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (6)
2021 (1)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$660MKey Investors
Advent InternationalAudax Private Equity
2022-05-02Secondary Market
2022-05-02Acquired
2021-04-29Debt Financing· $660M
Recent News
2025-11-01
PR Newswire
2025-09-12
Company data provided by crunchbase