The Coca-Cola Company · 3 days ago
Marketing Technologies Intern
The Coca-Cola Company is a globally recognized brand known for its innovative marketing practices. They are seeking a motivated intern to support their Marketing Technology team by optimizing CRM workflows and reviewing consumer login and registration journeys.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Assist in managing CRM platforms to improve customer engagement and retention
Analyze CRM data to identify trends, customer needs, and areas for enhancement
Support the team in automating workflows and maintaining data integrity
Conduct audits of consumer login and registration journeys to identify pain points and recommend improvements
Ensure user journeys are intuitive, secure, and aligned with best practices
Collaborate with UX/UI teams to implement feedback and monitor impact
Work closely with marketing, product, and development teams to ensure CRM journeys align with business requirements
Contribute to brainstorming sessions and strategy meetings
Create detailed reports and presentations summarizing findings, recommendations, and outcomes
Maintain documentation on CRM workflows, and consumer journey updates
Qualification
Required
Currently pursuing a Bachelor's degree in Computer Science, Marketing, Data Analytics, or a related field
Must be currently pursuing a Bachelor's or Master's degree or have graduated from their degree program no earlier than December 2025
Experience/Exposure with AI content generation tools
Familiarity with CRM platforms (e.g., Adobe, Salesforce, HubSpot, Zoho)
Understanding of user experience (UX) design principles
Strong analytical, problem-solving, and communication skills
Ability to work independently and in a team-oriented environment
Benefits
Hands-on experience with cutting-edge AI and CRM tools.
Opportunity to impact consumer engagement strategies.
Mentorship from experienced professionals in technology and marketing.
Networking opportunities within a dynamic team.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Recent News
Company data provided by crunchbase