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Curium Pharma · 6 hours ago

Associate Director Marketing

St Louis, MO

Full-time

Hybrid

Lead/Staff, Director/Executive

12+ years exp

Curium Pharma is seeking an Associate Director of Marketing who will be responsible for U.S. product launch planning, pricing strategy, brand strategy, and market research. This hands-on role involves cross-functional collaboration to ensure successful product launches and compliance with regulatory standards.

Pharmaceutical

Hiring Manager

Michael Gruen

Responsibilities

Own U.S. brand strategy, positioning, and messaging for a diagnostic generator platform; translate strategy into clear, compliant promotional tactics

Plan and execute an integrated U.S. product launch, including pre‑launch readiness, congress planning, tactical calendars, and post‑launch optimization

Lead U.S. pricing strategy and value story; inform list/contract pricing recommendations with robust market analytics and access considerations

Drive U.S. market research and competitive intelligence to illuminate customer needs, market dynamics, and adoption barriers; convert insights into action

Develop the annual U.S. brand plan and measurement framework; partner with Commercial Operations on ROI tracking and performance dashboards

Manage A&P budgets and agency partners to maximize impact and efficiency; ensure disciplined project management and timely delivery

Partner with Sales leadership to equip and support the field (training inputs, tools, resources); conduct field rides to gather insights

Collaborate with Regulatory, Legal, Medical, and Compliance to ensure accurate, balanced, and compliant promotional materials and PRC/MRL review outcomes

Coordinate closely with Supply Chain/Operations and the manufacturing site to align demand forecasts, supply plans, and launch phasing for U.S. customers

Represent the brand at key U.S. congresses and professional/patient meetings; manage sponsorships, exhibits, and symposia as appropriate

Build and maintain relationships with relevant U.S. customers, KOLs, societies, and advocacy groups to support appropriate utilization

Must maintain operational compliance with applicable regulatory agencies and guidelines (e.g., FDA, NRC, cGMP, ISO, USP) for all U.S. activities

Qualification

Pharmaceutical marketingProduct launch experiencePricing strategyMarket researchRegulatory complianceBudget managementCross-functional collaborationExecutive presenceProject management toolsMicrosoft OfficeCommunication