Takeda · 13 hours ago
Associate Director, Neuromuscular HCP Marketing
USA - MA - Cambridge - Kendall Square - 500
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$154K/yr - $241K/yr
8+ years expTakeda is transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. They are seeking an Associate Director, Neuromuscular HCP Marketing Lead to oversee the launch of Neuromuscular portfolio products for CIDP, leading a team and developing marketing strategies across various channels.
BiotechnologyHealth CareManufacturingMedicalPharmaceutical
Responsibilities
Develop HCP marketing strategy including overall value proposition creation and associated messaging for the Neuromuscular portfolio products for CIDP launch
Lead a team of 2 senior managers and oversee management of key marketing initiatives, including sales collateral development, HCP professional education, congress strategy, salesforce targeting/segmentation, territory effectiveness improvements/tools, and HCP digital/non-personal tactics
Collaborate with cross-functional Customer Engagement team on omnichannel and market access related initiatives
Collaborate with HyHub Launch lead to ensure pull through in neuromuscular HCP strategy
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, patient services, compliance, and IT
Interface with KOLs and advocacy organization stakeholders
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Partner closely with field teams to ensure message pull through, provide support, monitor performance, and uncover opportunities and issues in execution through leadership of sales advisory council meetings
Collaborate with cross functional partners to enhance sales force effectiveness data, targeting, and lead generation tools
Optimize strategies and tactics based on effectiveness of marketing initiatives, insights, and learnings
Maintain marketing budget and partner with Finance to ensure accurate reporting
Contribute to annual strategic planning process and lead tactical planning
Lead management of sales collateral inventory and utilization
Qualification
Required
Bachelor's degree required
8+ years of experience with increasing responsibilities in sales, marketing or related function required
4+ years of dedicated experience engaging with HCPs preferred
Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g. managing deployment of assets)
Strong creative and conceptual thinking skills that can translate to formal strategy development and execution pull-through
Excellent analytical skills and comfortability with leveraging data to make decisions
Strong results orientated work ethic with a demonstrated ability to successfully lead project teams and manage tight timelines
Understand market trends, financial data, customer needs and assess new information quickly
Strong communication skills across all levels of the organization, including leadership briefs
Knowledge of the healthcare regulatory environment and demonstrated ability to place controls to ensure compliance with guidelines
Successfully work within a highly matrixed organization and cross-functional teams
Comfortable with emerging technologies, adaptability to digital tools, and openness to AI-enabled processes
Preferred
MBA
Pharmaceutical industry experience
Experience working on a product launch
Experience in a rare disease state
Benefits
Short-term and/ or long-term incentives
Medical, dental, vision insurance
A 401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
A tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time
Up to 120 hours of paid vacation
Company
Takeda
Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
10001+ employees
H1B Sponsorship
Takeda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$2.46B2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M
Leadership Team
Christophe Weber
President and CEO
Schuyler Fairfield
Senior Vice President, Global Head of Supply Chain
Recent News
Pharmaceutical Technology
2026-01-11
2026-01-09
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