NielsenIQ · 1 week ago
North America Marketing Leader
Chicago, IL
Full-time
Hybrid
Director/Executive
$146K/yr - $208K/yr
8+ years expNielsenIQ is the world’s leading consumer intelligence company, delivering insights into consumer buying behavior. They are seeking a North America Marketing Leader to develop and implement marketing strategies that align with regional business goals, drive revenue growth, and enhance brand positioning.
AnalyticsBusiness IntelligenceInformation Technology
Responsibilities
Develop and implement the North America regional and market level marketing and communications strategy, including digital and off-line marketing activities, demand and lead generation campaigns, content marketing, advertising and related external communication
Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting
Identify and build out category specific marketing targeting key categories across FMCG and Tech and Durables
Drive a new focus on C-suite engagement with board level members in brands across the NA region – moving the brand to a strategic partner
Collaborate with global, regional and other peer marcom teams and members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ
Leverage the full marketing mix including content, digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
Oversee the follow-up, nurture and flow of qualified marketing leads to sales meeting marketing contribution targets and maximize the return on investment
Manage the regional marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets – creating and building marketing as a source of revenue
Possess strong stakeholder management skills to engage, influence and partner with leadership on driving and building a modern marketing machine
Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimize performance using relevant metrics
Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution
Lead, manage and develop the skills and knowledge of the current North America Marketing team
Qualification
Required
University Degree (Master or higher) in marketing, communications, business management or equivalent experience
8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele
Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results
Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics
Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising
Language Fluency and Proficiency in English
Preferred
Team leadership experience preferred
Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Company
NielsenIQ
NielsenIQ is a consumer intelligence company that offers retailers and consumer goods manufactures.
10001+ employees
H1B Sponsorship
NielsenIQ has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (36)
2023 (25)
2022 (32)
2021 (34)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-07-23IPO
Leadership Team
Alex Patent
Vice President, Technology
L
Lisa O'Connor
Vice President, Strategic Analytics & Insights
Recent News
2026-01-09
EIN Presswire
2025-12-27
Furniture News
2025-12-09
Company data provided by crunchbase