UHS · 2 weeks ago
REGIONAL DIRECTOR - DIGITAL MARKETING/STRATEGY
Atlanta, GA
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expUHS is a leading provider of hospital and healthcare services, and they are seeking a Regional Director for Digital Marketing to support their Atlanta Market. This role involves driving the planning and implementation of marketing programs to enhance the growth of behavioral health facilities and collaborating with facility leadership on digital strategies.
Health CareHospitalMedicalPersonal Health
Responsibilities
Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels
Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting
Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram
Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships
Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs
Engages with the internal Agency - including Account, Creative, Digital, PR, and Social Media teams - to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences
Qualification
Required
Bachelor's Degree in marketing or related field required
5 years of healthcare marketing manager experience required
knowledge of social media and related strategies
Proficient knowledge of marketing metrics and Digital Analytics platforms
Strong proficiency in conducting research via the Internet
Understanding of client-facing interaction
Proficient in Microsoft Office Suite and social media platforms
Strong sense of urgency and problem-solving skills
Ability to analyze and assess new developments in the industry
Preferred
knowledge of the Atlanta area behavioral healthcare market
Benefits
Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
Excellent Medical, Dental, Vision and Prescription Drug Plans
401(K) with company match and discounted stock plan
SoFi Student Loan Refinancing Program
Career development opportunities within UHS and its 300+ Subsidiaries!
Student Loan Repayment
Tuition Reimbursement
Challenging and rewarding work environment
Company
UHS
One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-09-17Post Ipo Debt· $500M
2007-04-16Acquired
1981-07-17IPO
Leadership Team
Marc D. Miller
President and Chief Executive Officer
M
Matthew D. Klein
Sr. Vice President and General Counsel
Recent News
Behavioral Health Business
2026-01-11
2026-01-09
Company data provided by crunchbase