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Gordon Ramsay North America · 1 day ago

Social Media Manager & Content Creator

Washington, DC

Full-time

Hybrid

Mid Level

$90K/yr - $110K/yr

Gordon Ramsay North America is seeking a Social Media Manager & Content Creator to enhance their US brands' online presence. The role involves managing social media channels, creating engaging content, and fostering community interaction to grow audiences and engagement.

Restaurants

Responsibilities

Own the social content calendar for US-only brands and contribute to the Global social content calendar

Publish content across platforms, ensuring consistency and quality

Balance planned campaigns and activity with trend-led reactive content

Maintain alignment with global brand direction while ensuring a distinctly US voice

Engage directly with audiences via comments, DMs and mentions

Help nurture conversation and loyalty across all platforms

Identify opportunities to surprise and delight the community through content and interaction

Own end-to-end creation of social-first content across platforms - Concept, storyboard, film and edit engaging short-form content

Capture high-quality photography and video in our restaurants producing content quickly and independently — from idea to post — without relying on external production partners

Capture and edit culinary focused photography for new menu launches, limited time offers, and special promotions

Capture photography and video content that is aligned with current and relevant social media style, trends and training purposes for our teams

Ensure all content reflects brand tone, visual identity and quality standards

25% Travel across our restaurants in the US

Coordinate US influencer activity with VP of US Marketing & Communications and agency partners

Work with the global team and agency partners to identify and support brand-appropriate collaborations

Track impact and performance of influencer content across channels

Coordinate with US licensed partner location teams for collaboration post opportunities and content featuring their sites and team members

Qualification

Social Media ManagementContent CreationPhotographyVideo EditingCopywritingCommunity EngagementTrend AnalysisProactivityOrganizational SkillsCommunication SkillsCollaboration

Required

Demonstrable experience as a Social Media Manager, Social Content Creator, or similar hands-on role

Exceptional filming, photography, and editing skills, particularly for Reels, TikToks and Shorts

Confident using industry-standard mobile and desktop editing tools (CapCut, Canva, Lightroom, Premiere Pro, or similar)

Strong understanding of internet culture, trends and platform behaviors

At ease working in fast-paced, real-world environments like restaurants

Strong copywriting instincts with a feel for tone, humor and storytelling

Highly organized, proactive and able to work independently

Excellent communicator and collaborator

Preferred

Previous hospitality experience will be at an advantage

Benefits

401 (k)

Insurance – Medical, Dental & Vision

Flex Time

Employee Assistance Program offering counseling, assistance for personal, financial, and legal issues, self-help resource benefits, personal and professional coaching, wellness benefits, and much more!

Access to our world-class training & development opportunities globally

Work with and learn from extraordinary culinary and front-of house talent in a diverse, energizing and professional restaurant environment

A fantastic staff discount in US & UK restaurants

Discount for your Friends & Family in all US & UK Restaurants