Razorfish · 6 days ago
Senior CRM Strategist
San Francisco, CA
Full-time
Hybrid
Senior Level
$81K/yr - $124K/yr
5+ years expRazorfish is a leading marketing agency known for its digital expertise and commitment to inclusion. The Senior CRM Strategist will lead the development of data-driven CRM strategies to engage audiences and enhance customer loyalty, while optimizing digital marketing programs throughout the customer lifecycle.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Develop CRM Strategies and best practices: Create recommendations for email, website, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
Cross-Channel Orchestration: Integrate communications across owned channels for seamless customer experiences that drive acquisition and engagement goals
Campaign Management & Optimization: Oversee and optimize digital marketing campaigns by developing test and learn plans across channels
Performance Analysis & Reporting: Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
Creative Briefing: Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
Audience Insights: Analyze customer behavior and campaign results to inform strategy and reporting
Innovation & Best Practices: Elevate industry trends, competitive analysis, emerging technologies, and best practices to improve program effectiveness and consumer experience
Qualification
Required
5-7+ years' experience in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team; Loyalty program experience a plus
Data-driven mindset: Proven ability to use analytics to generate insights and recommendations that shape effective marketing strategies; Familiarity with testing methodologies
Customer-centricity: Understand the target audience's needs and build experiences that create relevance and value
Familiarity with owned channels: Email, push, SMS, and direct mail
Collaborative and organized: Comfortable working cross-functionally and managing multiple projects/accounts
Strong communicator: Create and deliver presentations that engage and persuade
Self-starter: Able to drive projects forward independently and seek out clarity when faced with ambiguity
Creative Minded: Write insightful, clear creative briefs to guide the creative process
Preferred
Experience with CRM tools (e.g., Salesforce, HubSpot, Braze) is a plus
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase