Whirlpool Corporation · 23 hours ago
Creative Director, KitchenAid
World of Whirlpool
Full-time
Onsite
Director/Executive
$171K/yr - $214K/yr
10+ years expWhirlpool Corporation is a leading home appliance company seeking a dedicated Creative Director for the KitchenAid brand to lead creative innovation. This role involves overseeing KitchenAid North America’s creative strategy and execution, aiming to achieve world-class creative that drives brand love and business growth.
Home Appliances
Responsibilities
Lead the KitchenAid creative pod, including all creative processes, strategic direction, and team culture development across multiple functions
Direct the creative strategy for complex, high-level brand projects, focusing on innovation and originality to achieve significant growth
Translate complex business goals, brand foundations, and strategic imperatives into compelling creative strategies and decisions
Foster a positive and engaging team culture through transparent, inclusive, and effective communication across functions
Direct the creation and delivery of all brand messaging to ensure consistency, clarity, and deep reflection of KitchenAid's visual identity and values across all touch points
Drive meaningful, high-impact interactions across the consumer journey, fostering strong loyalty and driving significant participation across various channels and touchpoints
Oversee the development of high-quality, persuasive copy, editorials, and storytelling across all brand channels, thoughtfully curated to each audience
Guide teams in generating fresh, high-level ideas and concepts based on complex strategic briefs, with a focus on excellence and the ability to evaluate success post-execution
Consistently and effectively brings the brand voice to life across different touch points at a managerial level, and can evaluate the success of brand voice application
Lead the creation and optimization of highly compelling digital and social media campaigns and content (visual and written) aligned with effective brand strategy, utilizing deep digital insights
Oversee the creative pod's project management and goal setting, ensuring all outputs meet established deadlines, quality standards, and adherence to operational best practices
Apply a strategic understanding of marketing initiatives, strategic positioning, and target audiences to consistently evaluate the effectiveness and strategic success of all work
Actively seek, value, and incorporate project feedback and direction, maintaining a commitment to continuous refinement and staying informed on industry trends to consistently implement best practices
Qualification
Required
Bachelor's Degree
10 years of experience leading creative strategy for iconic brands
5 years of people leadership experience
Track record of success understanding the business to identify opportunities for creative disruption, ideally gained from experience in a fast paced in-house mode
Preferred
15 years of experience leading creative strategy for iconic brands
Global creative experience in creating assets and campaigns for a global audience
Experience in a fast-paced in-house model (where creatives are seen as a business driver)
Embody Whirlpool's values of inclusion and diversity
Benefits
Generous benefits package
Whirlpool employee discount
Fitness & educational reimbursement programs
Kitchenettes
Beautiful, recently renovated office space
Barista bar
Biking/walking trails
Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
Always On Flexibility
Two-Week Work from Anywhere
Sabbatical - Four weeks paid leave after every five years of service
Company
Whirlpool Corporation
Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do.
10001+ employees
H1B Sponsorship
Whirlpool Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (65)
2023 (74)
2022 (104)
2021 (58)
2020 (89)
Funding
Current Stage
Public CompanyTotal Funding
$1.22BKey Investors
US Department of Energy
2025-06-11Post Ipo Debt· $1.2B
2009-10-30Grant· $19.33M
1978-01-13IPO
Leadership Team
Mandy McIvor
Director, Architecture Leader, Global Laundry Platform
Ryan Strain
Senior Engineering Manager / Chief Product Owner (PLM & MBD)
Recent News
2026-01-05
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2025-12-15
Company data provided by crunchbase