MarineMax · 5 hours ago
Business Development Manager
Quincy, MA
Full-time
Onsite
Mid LevelMarineMax is a leading company in the marine industry, seeking a Business Development Manager to enhance their handling of internet leads. The role involves managing incoming leads, nurturing customer relationships, and optimizing the use of Hubspot for sales efficiency.
Financial Services
Responsibilities
Company Expert on Hubspot
Process all incoming Internet Leads
Nurture and enhance Active Contact relationships
Maintain and enhance Sold Contact relationships
Monitor, Report and Improve Sales CRM utilization and Follow Up compliance
Monitor, Report and Improve Conversion Metrics
Monitor and Report FANS Metrics for Sales and Service
Ensure District Complies with established Company Metrics
Learn all aspects and functionality of Hubspot
Utilize Qlik Sales Qualified Dashboard to monitor progress
Learn, Maintain and Improve Hubspot setup to optimize functionality and relevance for sales team
Utilize Hubspot Dashboards
Provide key metrics and conversion reports to management and sales team
Be the go to for training on how sales team can utilize systems to help them improve sales
Enter and/or complete all incoming Internet Leads
Communicate with all incoming Leads
Determine how we can help Lead by phone if number is provided or by email if not
Qualify or Disqualify Lead as a prospect to purchase a boat
Determine if new boat Lead’s boating location is in our area of responsibility
Prevent and/or address conflicts with Leads that are not in our area of responsibility
Establish relationship with dealers carrying Hall District new brands
Forward incoming out-of-market Leads to dealer in other market areas or to sales representative if outside of our area
Attempt to set an appointment
For Leads that do not respond, set Lead on a defined nurturement track
Create routine communications (phone and email) for Leads in follow up track
For qualified Leads, complete 'warm' sales turnover
If a salesperson needs to call to answer questions
If an appointment has been made to meet or talk
Obtain contact information for all sales team members to be able to turnover
Establish relationships to determine who to turn lead over to based on experience, knowledge, availability, etc
Set Leads to Marketing Qualified that are unresponsive or that are determined not to be a prospects
Track forms submitted by Hall District salespeople
Monitor sales compliance with 'Contact Information' form capture process
Convert submitted forms to Contacts in a timely manner
Review transfer of existing Contacts to different salesperson
Review/resolve duplicate Contacts with multiple salespeople assigned to same Contact
Create/manage immediate response email templates for submitted 'Contact Information' forms
Enhance frequency of communication with Contacts
Provide Contacts with valuable content to nurture and improve their desire to purchase products from our company
Fill the communication time voids between sales communications to keep our products and company at the top of Contact’s consideration set when they are ready to reengage
Improve attendance at company sales events and classes
Enhance frequency of communication with Sold Contacts
Provide Sold Contacts with valuable content to facilitate the enjoyment and maintenance of their boat
Fill the communication time voids between sales communications to ensure our Sold customers do not feel forgotten after the sale
Improve attendance at company sales events and classes
Provide routine training and mentoring to each sales team member on Hubspot use and optimization to maximize sales and customer satisfaction
Ensure reengagement leads follow up compliance
Ensure walk in's and phone leads are entered into hubspot and follow up compliance
Monitor and insure completeness and quality of each sales team members utilization of Hubspot
Monitor and Report all CRM Activities by salesperson to sales team and management
Monitor, Insure and Report sales follow up compliance of all Active Contacts to sales team and management
Monitor, Insure and Report sales follow up compliance of all Sold Contacts to sales team and management
Include all CRM utilization reporting and follow up compliance in a Sales Dashboard that is updated and distributed at each weekly sales meeting
Monitor, Report and Improve Conversion Rate by Source
Monitor, Report and Improve Conversion Rate by Brand
Monitor, Report and Improve Conversion Rate by Store and by Sale Person
Process all manufacturer survey notifications
Ensure purchase/service survey notification is sent to designated salesperson for follow up
Monitor and Report on all sources of CSI data for sales and service
Participate in all training and learning opportunities
Continue to learn industry trends and ideas to strive toward implementing change to drive effectiveness
Ensure that personal conduct and company operations meet or exceed standards established by MarineMax
Develops an ethical and professional reputation in the community
Utilize Individual Development Plan 'IDP'
Maintain good personal hygiene and grooming. Adhere to the MarineMax sales department dress code
Attend & participate in the weekly webinar
Coordinate all absences with the supervisor and communicate to all stakeholders by email calendar showing departure and your expected time of return
Qualification
Required
Company Expert on Hubspot
Process all incoming Internet Leads
Nurture and enhance Active Contact relationships
Maintain and enhance Sold Contact relationships
Monitor, Report and Improve Sales CRM utilization and Follow Up compliance
Monitor, Report and Improve Conversion Metrics
Monitor and Report FANS Metrics for Sales and Service
Ensure District Complies with established Company Metrics
Learn all aspects and functionality of Hubspot
Utilize Qlik Sales Qualified Dashboard to monitor progress
Learn, Maintain and Improve Hubspot setup to optimize functionality and relevance for sales team
Utilize Hubspot Dashboards
Provide key metrics and conversion reports to management and sales team
Be the go to for training on how sales team can utilize systems to help them improve sales
Enter and/or complete all incoming Internet Leads
Communicate with all incoming Leads
Determine how we can help Lead by phone if number is provided or by email if not
Qualify or Disqualify Lead as a prospect to purchase a boat
Determine if new boat Lead's boating location is in our area of responsibility
Prevent and/or address conflicts with Leads that are not in our area of responsibility
Establish relationship with dealers carrying Hall District new brands
Forward incoming out-of-market Leads to dealer in other market areas or to sales representative if outside of our area
Attempt to set an appointment
For Leads that do not respond, set Lead on a defined nurturement track
Create routine communications (phone and email) for Leads in follow up track
For qualified Leads, complete 'warm' sales turnover
If a salesperson needs to call to answer questions
If an appointment has been made to meet or talk
Obtain contact information for all sales team members to be able to turnover
Establish relationships to determine who to turn lead over to based on experience, knowledge, availability, etc
Set Leads to Marketing Qualified that are unresponsive
Track forms submitted by Hall District salespeople
Monitor sales compliance with 'Contact Information' form capture process
Convert submitted forms to Contacts in a timely manner
Review transfer of existing Contacts to different salesperson
Review/resolve duplicate Contacts with multiple salespeople assigned to same Contact
Create/manage immediate response email templates for submitted 'Contact Information' forms
Enhance frequency of communication with Contacts
Provide Contacts with valuable content to nurture and improve their desire to purchase products from our company
Fill the communication time voids between sales communications to keep our products and company at the top of Contact's consideration set when they are ready to reengage
Improve attendance at company sales events and classes
Enhance frequency of communication with Sold Contacts
Provide Sold Contacts with valuable content to facilitate the enjoyment and maintenance of their boat
Fill the communication time voids between sales communications to ensure our Sold customers do not feel forgotten after the sale
Provide routine training and mentoring to each sales team member on Hubspot use and optimization to maximize sales and customer satisfaction
Ensure reengagement leads follow up compliance
Ensure walk in's and phone leads are entered into hubspot and follow up compliance
Monitor and insure completeness and quality of each sales team members utilization of Hubspot
Monitor and Report all CRM Activities by salesperson to sales team and management
Monitor, Insure and Report sales follow up compliance of all Active Contacts to sales team and management
Monitor, Insure and Report sales follow up compliance of all Sold Contacts to sales team and management
Include all CRM utilization reporting and follow up compliance in a Sales Dashboard that is updated and distributed at each weekly sales meeting
Monitor, Report and Improve Conversion Rate by Source
Monitor, Report and Improve Conversion Rate by Brand
Monitor, Report and Improve Conversion Rate by Store and by Sale Person
Process all manufacturer survey notifications
Ensure purchase/service survey notification is sent to designated salesperson for follow up
Monitor and Report on all sources of CSI data for sales and service
Participate in all training and learning opportunities
Continue to learn industry trends and ideas to strive toward implementing change to drive effectiveness
Ensure that personal conduct and company operations meet or exceed standards established by MarineMax
Develops an ethical and professional reputation in the community
Utilize Individual Development Plan 'IDP'
Maintain good personal hygiene and grooming. Adhere to the MarineMax sales department dress code
Attend & participate in the weekly webinar
Coordinate all absences with the supervisor and communicate to all stakeholders by email calendar showing departure and your expected time of return
Company
MarineMax
MarineMax is a new and used boat dealer and yacht broker, and the largest Sea Ray dealer in the world.
Founded in 1998
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$950M2023-07-13Post Ipo Debt· $950M
1998-06-03IPO
Leadership Team
Bobbie Jo Fenske-Luffman
Senior Human Resources Business Partner
Kristi Frias
Senior Human Resources Business Partner
Recent News
2025-11-14
2025-11-14
2025-11-14
Company data provided by crunchbase