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Acadia · 2 days ago

Integrated Media Director

Atlanta, GA

Full-time

Hybrid

Director/Executive

8+ years exp

Acadia is a modern digital growth agency focused on solving complex marketing and media challenges. They are seeking an Integrated Media Director who will own and shape integrated media strategies across multiple clients, mentor teams, and advise senior client stakeholders on media investments.

AdvertisingDigital MarketingE-Commerce

Growth Opportunities

Responsibilities

Own integrated media strategy across multiple client accounts, varying in size and complexity

Design full-funnel media programs aligned to client business objectives, including:

Audience strategy (1P, 2P, 3P data)

Channel roles and mix (CTV, OLV, linear TV, paid social, search, audio, display, retail media, etc.)

Investment frameworks and prioritization

Measurement and learning agendas

Translate client objectives into clear, actionable media strategies and POVs

Ensure consistency, rigor, and strategic clarity across all planning deliverables

Partner with internal teams (Paid Media, Analytics, Creative, Strategy) to align execution with intent

Serve as the senior media strategy lead and escalation point across assigned clients

Lead strategic conversations with client stakeholders, including Marketing, Analytics, and Finance

Present media strategies, results, and recommendations with confidence and credibility

Balance priorities and resources across a portfolio of accounts

Support client retention and growth through strong strategic leadership

Partner with Analytics to define measurement frameworks and KPIs by funnel stage

Interpret results from MMM, incrementality testing, brand lift, and attribution analyses

Ensure optimization decisions are rooted in business outcomes, not just platform metrics

Promote a test-and-learn mindset across clients and teams

Lead, mentor, and develop Senior Media Planners and Media Planners

Set clear expectations, priorities, and quality standards for planning teams

Review and elevate strategic work products before client delivery

Foster proactive thinking and strong strategic judgment within the team

Guide the use of research and planning tools to inform media decisions

Ensure teams understand why data is being used—not just how

Lead collaboration on advanced analyses related to channel effectiveness, media mix optimization, and audience insights

Encourage thoughtful use of tools rather than reliance on 'black box' outputs

Qualification

Integrated media strategyCross-channel mediaAdvanced measurement approachesClient portfolio managementTeam leadershipProactiveOrganizedCommunication skillsStrategic thinking