WEBRIS: Law Firm Marketing Agency · 1 day ago
B2B Content Specialist
WEBRIS is one of the fastest-growing legal marketing agencies in the U.S., focused on helping law firms excel in local search and paid media. They are seeking a B2B Content Specialist to take ownership of their content strategy and production, aiming to establish WEBRIS as the top authority in legal marketing keywords through strategic content creation and optimization.
Marketing & Advertising
Responsibilities
Designing our SEO content strategy
Writing and publishing long-form thought leadership
Turning complex marketing frameworks into rank-worthy, conversion-driven content
Identify high-value keyword opportunities in legal marketing, local SEO, paid media for law firms, AI search, and lead generation for attorneys
Build topical clusters, content calendars, and authority maps
Reverse-engineer what is ranking and beat it
Draft, edit, and format content for WordPress
Optimize for SEO, readability, conversion, and AI-search discovery
Update and improve existing content
Turn internal knowledge into publishable assets
Qualification
Required
B2B content marketing experience in digital marketing, advertising, SEO, growth marketing
Experience writing for agencies, SaaS, marketing platforms, or professional-services companies
Understanding of search intent, keyword targeting, content clusters, and how to rank in competitive SERPs
Ability to write strategically, persuasively, and clearly about complex marketing topics
Comfortable writing 2,000–5,000+ word deep dives, opinionated, contrarian thought leadership, and technical marketing strategy content
Experience drafting, editing, and formatting content for WordPress
Ability to optimize content for SEO, readability, conversion, and AI-search discovery
Experience updating and improving existing content
Ability to turn internal knowledge into publishable assets
Strong fit if you have written for or inside a digital agency