TRACTIAN · 6 days ago
Performance Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expTRACTIAN is transforming the industrial world by empowering frontline maintenance workers through innovative technology. As a Performance Marketing Specialist, you will focus on scaling revenue through effective digital campaign management and collaboration with the Sales team to drive measurable business impact.
Artificial Intelligence (AI)B2BHardwareInternet of ThingsMachine LearningManufacturingSaaSSoftware
Responsibilities
Develop and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display Ads
Plan and execute high-converting digital campaigns aligned with revenue goals, using A/B testing and data insights to boost conversion rates
Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness
Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements
Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded
Partner with Product Marketing teams to craft compelling ads, landing pages, and messaging that drive engagement
Align closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets
Support ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision
Qualification
Required
2+ years in Demand Generation, Paid Media, or Performance Marketing within high-ticket B2B SaaS
Proven track record in driving revenue, pipeline growth, and executing high-performing, measurable campaigns
Bachelor's degree in Marketing, Business, Engineering, or related field (advanced degree preferred)
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Campaign Manager
Google Analytics (GA4), Google Tag Manager
Looker Studio / Google Data Studio / Metabase
HubSpot, Salesforce, Segment, or similar
Budgeting tools and cost model expertise: CPC, CPM, CPL, CPA
Deep understanding of SQL conversion, CAC, ROI, and complex B2B sales cycles
Skilled in multi-touch attribution, conversion tracking setup, and aligning campaigns to revenue objectives
Able to manage and optimize monthly/quarterly paid media budgets and allocate spend by platform and goal performance
Excellent project management abilities; capable of juggling multiple priorities and stakeholders
Experience creating custom dashboards and performance reports
Proficient with GTM tools like Clay, ZoomInfo, and other enrichment/data platforms for scalable personalization and targeting
Comfortable with technical campaign builds and leveraging automation for efficiency
Preferred
Experience with ABM platforms (e.g., Demandbase, 6sense, RollWorks)
Can build Ad rules/automation scripts or orchestrate campaigns via Google Ads API
Google Ads and Google Analytics certifications
Experience with e-commerce performance marketing and optimizing for online sales
Proficiency in using marketing automation tools for campaign management and optimization
Previous experience with international or multilingual performance marketing campaigns
Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI
Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions
Benefits
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days, plus 11 paid holidays
401(k) Retirement Plan, 1% match
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Company
TRACTIAN
Fine tuning heavy machinery via AI
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$183.7MKey Investors
Sapphire VenturesGeneral CatalystN47
2024-12-05Series C· $120M
2023-08-07Series B· $45M
2022-05-17Series A· $15M
Leadership Team
Igor Marinelli
Founder, CEO
Recent News
Liquid 2 Ventures
2025-11-27
2025-11-22
Company data provided by crunchbase