MDAEdge · 2 months ago
Senior Programmatic Media Specialist
United States
Full-time
Remote
Mid, Senior Level
$51.06/hr - $65.25/hr
4+ years expMDA Edge is a company seeking a Senior Programmatic Media Specialist to serve as the in-house programmatic expert on their Global Digital Marketing team. The role involves shaping strategy and execution for various media campaigns to meet brand awareness and demand generation goals while collaborating with Media Planners and Regional Marketers.
Human Resources
Responsibilities
Execute global programmatic campaigns to drive brand awareness and demand generation
Build and optimize targeting, placements, partners, bids, budgets, and creatives to improve performance
Monitor performance and pacing, sharing insights to guide roadmap and adjustments
Activate advanced capabilities including first-party data onboarding, audience segmentation, and retargeting
Coordinate with media agencies to ensure seamless execution, account hygiene, and ongoing optimizations
Analyze results continuously and recommend refinements to targeting, creative, and bidding strategies
Manage tagging, trafficking, and troubleshooting to ensure accurate tracking and data integrity
Collaborate with Web, Marketing Operations, and Analytics teams to enhance measurement, attribution, and user experience
Use Moat, Integral Ad Science, and DoubleVerify to uphold brand safety, viewability, and fraud prevention
Partner with ad platforms and exchanges to test new features and beta opportunities
Maintain best practices and support operational excellence for programmatic channels
Qualification
Required
4+ years of hands-on programmatic media experience, with agency management experience a plus
Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager
Experience onboarding and scaling a DSP and ad server
Advanced analytical skills with the ability to interpret data and deliver actionable insights
Excellent cross-functional collaboration and communication skills
Proven success in a fast-paced environment
Preferred
Experience in B2B marketing, demand generation, and brand media strongly preferred
Content syndication media management experience is a plus
Company
MDAEdge
At MDAEdge, we help our clients reinvent innovation, optimize operations, and reshape perceptions—ensuring they remain at the forefront in today’s fast-evolving world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase