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Ipsen · 1 week ago

Associate Director, Bone & Growth Marketing Lead

Cambridge, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$151K/yr - $222K/yr

12+ years exp

Ipsen is a pharmaceutical company focused on developing innovative treatments for patients with serious diseases. The Associate Director, Bone & Growth Marketing Lead will direct and lead marketing strategies for Bone & Growth, working collaboratively with internal teams and external partners to ensure successful execution and alignment with business objectives.

BiotechnologyPharmaceuticalProduct Research

Responsibilities

Direct the development & implementation of creative/innovative, patient-centric, and appropriate brand marketing strategies and plans for SOHONOS that are fully integrated across the team to ensure seamless execution

Lead and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, global brand teams, and others in and outside the Business Unit to meet or exceed brand objectives

Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations early as possible and provide management updates

Lead launch planning and development of tactical plans for Bone & Growth assets within Ipsen’s portfolio

Work closely with appropriate internal and external vendors to develop & execute appropriate market research initiatives that identify/confirm key business needs

Develop and deliver clear and comprehensive business reviews as required

Identify & align all required resources – internally and externally – to ensure effective and seamless achievement of goals

Includes identifying, negotiating with, and managing third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Negotiates to ensure the best terms for Ipsen and effectively manages third-party firm performance through all stages of delivery

Work closely with Business Unit leadership and contribute to the development and realization of Business Unit vision and plans

Act in full compliance with all laws, regulations, and policies

Utilize only approved resources and messages to meet goals and targets

Qualification

Marketing strategy developmentBrand planningCross-functional collaborationRare disease experienceMarket research initiativesStakeholder interactionBusiness analyticsCompliance knowledgePatient-centric approachFluent in EnglishLeadership skillsNegotiation skills