Plate Crate · 1 week ago
Head of Social / Social Media and Content Creator
Salem, MA
Full-time
Hybrid
Senior LevelPlate Crate is a dynamic company focused on building beloved youth sports brands, and they are seeking a Head of Social to lead their social media strategy and content creation. The role involves managing all aspects of social media, from strategy and content production to community engagement and influencer partnerships, with the goal of growing a massive, engaged following and establishing a strong brand presence.
BaseballE-CommerceGiftSporting Goods
Responsibilities
Create and execute the social strategy across Instagram, TikTok, YouTube Shorts, YouTube, and emerging platforms
Build organic followings from the ground up (and scale existing ones)
Constantly test formats, hooks, posting cadences, and creative angles
Stay ahead of platform changes, trends, and cultural moments
Own content ideation, creative direction, and execution
Lead the production of daily, weekly, and monthly content
Work hands-on with video, photography, editing, and storytelling
Maintain an extremely high bar for taste, pacing, and storytelling
Ensure each brand has a distinct but complementary voice
Manage comments, DMs, and interactions across all platforms
Build real relationships with our audience
Make our brands feel human, present, and fun
Turn fans into advocates
Own influencer outreach, seeding, and relationship management
Identify creators before they blow up
Build long-term creator partnerships—not one-off posts
Collaborate with athletes, coaches, teams, and brands natively through social
Be the guardian of brand voice, tone, and taste on social
Help define what 'great' looks like creatively
Push the brand forward culturally, visually, and emotionally
Qualification
Required
Obsessed with social media (this is not a side interest)
A builder who wants to create something iconic
Deeply fluent in the current social content landscape
Equally strategic and hands-on
Confident in your taste and willing to defend it
Energized by experimentation, iteration, and speed
Comfortable owning a massive surface area
Proven track record of building and scaling organic social channels
Shown ability to grow followings meaningfully (not just vanity metrics)
Experience leading content from concept to posting
Strong understanding of brand marketing, storytelling, and culture
Experience working with creators or influencers
Preferred
Bonus: experience in sports, youth culture, or DTC brands
Company
Plate Crate
Plate Crate is a baseball subscription box that provides baseball training aids, accessories and gear.
Founded in 2015
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Josh Band
Founder and CEO
Company data provided by crunchbase