Apply on Employer Site

DTN · 8 hours ago

Senior Product Marketing Manager - Weather

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $120K/yr

5+ years exp

DTN is a global data and technology company that helps operational leaders in various industries make smarter decisions. The Senior Product Marketing Manager will lead the positioning, messaging, and go-to-market strategy for DTN's Weather business unit, focusing on weather intelligence products and collaborating with multiple stakeholders to drive awareness and growth.

AgricultureInformation Technology

Work & Life Balance

Responsibilities

Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals

Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s

Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation

Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals

Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions

Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness

Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products

Develop a cohesive messaging framework for our Weather Hub Solutions and products across the DTN platform

Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals

Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use Cases

Lead global sales enablement efforts—designing training plans, presenting at events, and creating qualification guides and sales decks

Conduct market and competitive research to inform messaging, sales enablement, and product strategy

Drive a steady cadence of Weather thought leadership content, e-books, webinars, and minivideos

Support Weather marketing initiatives with demo scripts, marketecture, customer stories, and business value tools

Deliver training sessions and updates to keep field teams aligned with product evolution

Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs

Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation

Stay close to industry trends, market dynamics, and emerging disruptions—particularly in climate, weather tech, and operational risk domains

Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows, from message testing and segmentation to asset creation and competitive intelligence

Qualification

Product marketingB2B SaaS experienceGo-to-market strategySales enablementMarket researchCross-functional collaborationAI curiosityWeather technology familiarityCustomer insight analysisStorytellingCommunication skills

Required

5-8+ years of experience in product marketing roles within B2B SaaS companies focused primarily selling to enterprise customers

Experience in multi-vertical environments where messaging and strategy must flex across industries and personas

Strong storytelling, communication, and cross-functional collaboration skills

Experience partnering with Sales and Product on launch, positioning, and field enablement activities

Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases

Curiosity and/or hands-on experience using AI tools in a marketing or product context—e.g., for content creation, data analysis, research, or personalization

Bachelor's degree in marketing, business, environmental sciences, or a related field; advanced degrees or certifications a plus

Periodic travel to meet in regional offices with team members and customers

Preferred

Familiarity with weather, risk, or operational intelligence technologies is helpful but not required

Benefits

Unlimited PTO

Flexible working hours

Remote work model

Competitive Medical, Dental, and Vision Insurance Plans

6% 401K matching

Unlimited access to 13k+ courses via a learning platform to support employee career advancement

Employee Assistance Program (EAP)

Company

DTN

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions.

Founded in 1999

Norman, Oklahoma, USA

1001-5000 employees