Senior Account Based Marketing Manager jobs in United States
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Overhaul · 1 week ago

Senior Account Based Marketing Manager

positionAnn Arbor, MI
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. The Senior Account Based Marketing Manager will oversee target account identification, campaign creation, and optimization to drive engagement and revenue influence.

LogisticsRisk ManagementSupply Chain ManagementTransportation

Responsibilities

Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
Work with content and creative teams to develop custom assets and experiences for target accounts
Manage ABM technology platforms (e.g., Demandbase) and integrate with CRM/marketing automation tools
Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
Optimize campaigns based on data-driven insights and feedback from sales
Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
Conduct post-mortem analyses to identify learnings and improve future account engagement strategies

Qualification

Account Based MarketingABM technology platformsCampaign creationData analysisProject prioritizationCommunication skillsInterpersonal skills

Required

Bachelor's degree in business, marketing, advertising, mass communications or similar is required
5+ years of progressive marketing experience with 2+ years of direct ABM application
You are a proactive self-starter, demonstrating high initiative and critical thinking
Proven ability to think strategically, but with exceptional attention to detail in execution
Positive, can-do attitude, with the ability to work with marketing and sales professionals
Ability to prioritize numerous projects simultaneously
Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity
Understanding of pipeline management and metrics
Excellent verbal and written communication skills
Strong interpersonal skills a must
Strong influencing and relationship-building skills

Preferred

ABM tools such as Terminus, Demandbase or 6sense experience is a plus

Benefits

Competitive starting base salary
Progressive advancement opportunity and career mobility
Top employee health and well- being benefits
Rotating company ‘Perks at work’ program
Employee Assistance Program
Care giver/adoption/family leave
Flexible Time Off Policy
Flexible working
Free parking

Company

Overhaul

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Overhaul is a supply chain integrity technology solution, leveraging visibility to detect and correct non-compliance within supply chains.
dateFounded in 2016
location
Austin, Texas, USA
people-size501-1000 employees
web-link
https://over-haul.com

Funding

Current Stage
Late Stage
Total Funding
$304.93M
Key Investors
Springcoast Capital PartnersMidCap FinancialEdison Partners
2025-08-20Series C· $105M
2025-08-20Debt Financing
2025-01-10Series B· $55M

Leadership Team

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Barry Conlon
CEO & Founder
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M
Mike McSpedon
SVP of Sales
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Recent News

MarketScreener
Overhaul Group, Inc. says it has raised $105.1 mln in equity financing
2025-09-02
PYMNTS.com
Nauta Raises $7 Million to Expand AI-Powered Logistics Orchestration Platform
2025-08-27
Sourcery
ICYMI: MIT AI Report
2025-08-27
Company data provided by crunchbase