Interactive Brokers · 13 hours ago
Senior Director, Head of Media & Media Analytics
Greenwich, CT
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expInteractive Brokers is a global financial services company known for its cutting-edge technology and client commitment. The Senior Director will lead the Global Media, Analytics & Measurement function, overseeing media strategy, investment, and performance optimization to enhance the effectiveness of IBKR's marketing efforts.
E-CommerceFinanceFinancial Services
Responsibilities
Own and lead IBKR’s global, integrated media strategy across performance, mid-funnel, and upper-funnel channels
Oversee media investment across Search, Social, Video, Display, TV, and Out-of-Home (OOH)
Serve as the senior owner of a large global media budget, with accountability for ROI and business impact
Develop and govern budget allocation, pacing, and scenario-planning frameworks across regions and channels
Partner closely with Finance, Growth, and regional marketing teams to align media strategy with business objectives
Leverage advanced analytics and AI-driven modeling techniques to enhance media measurement, including attribution, incrementality, forecasting, and decisioning at scale
Design and implement IBKR’s global media measurement framework
Lead the development and execution of causal measurement approaches
Establish measurement best practices across media investment
Ensure measurement systems are actionable, scalable, and embedded into planning and optimization workflows
Translate measurement and analytics outputs into clear, actionable guidance for media, creative and growth teams
Identify cross-channel trends, saturation points, and diminishing returns across performance and brand media
Drive a continuous testing and learning agenda to improve media efficiency and effectiveness at scale
Partner with media buying and optimization teams to ensure data-informed investment decisions
Build and maintain executive-level dashboards and reporting infrastructure connecting media investment to business outcomes
Develop forecasting models to project performance, business outcomes, and growth under varying investment scenarios
Present insights, trade-offs, and strategic recommendations to senior marketing leadership and executive stakeholders
Build, lead, and scale a high-performing global media and media analytics organization
Mentor and develop mid-level talent, including media analytics and optimization leaders
Establish ad platform partnerships while building strong internal capabilities
Qualification
Required
Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related field (Master's degree preferred)
10+ years of experience in media strategy, marketing analytics, or performance marketing, with demonstrated people leadership
Proven experience managing and optimizing large, multi-channel media budgets in a global environment
Deep expertise in experimentation, media measurement, and performance analysis
Strong understanding of full-funnel media strategy, including performance and brand media
Extensive experience with Google's advertising and measurement platforms
Strong analytical skills, including SQL and experience working with large datasets
Ability to communicate complex analytical concepts clearly to senior, non-technical stakeholders
Preferred
Master's degree in a related field
Self-motivated and able to handle tasks with minimal supervision
Superb analytical and problem-solving skills
Excellent collaboration and communication (Verbal and written) skills
Outstanding organizational and time management skills
Benefits
Competitive salary, annual performance-based bonus and stock grant
Retirement plan 401(k) with competitive company match
Excellent health and wellness benefits, including medical, dental, and vision benefits. Company paid medical healthcare premium.
Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)
Paid time off and a generous parental leave policy
Daily company lunch allowance provided and a fully stocked kitchen with healthy options for breakfast and snack
Corporate events including team outings, dinners, volunteer activities and company sports teams
Education reimbursement and learning opportunities
Modern offices with multi-monitor setups
Company
Interactive Brokers
Rated #1 Active Traders and #1 International Trading in 2025 by StockBrokers.com.
Founded in 1977Greenwich, Connecticut, USA
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2009-06-01Post Ipo Equity
2008-01-01Post Ipo Equity
2007-05-04IPO
Leadership Team
Graeme Farrell
Group Chief Risk Officer & UK Board Director
Recent News
2026-01-09
2026-01-07
Company data provided by crunchbase