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Nectar Social · 15 hours ago

Senior Product Marketing Manager

Palo Alto, CA

Full-time

Hybrid

Mid, Senior Level

$150K/yr - $185K/yr

4+ years exp

Nectar Social is building an AI-native social operating system to transform how brands engage with communities. The Senior Product Marketing Manager will be responsible for developing positioning, messaging, and sales enablement strategies while owning product launches and competitive intelligence initiatives.

Artificial Intelligence (AI)E-CommerceMarketing AutomationRetailSoftware

Responsibilities

Develop and refine Nectar's positioning and messaging across segments (enterprise, mid-market, emerging brands)

Build competitive intelligence programs and arm the sales team with battle cards, objection handling, and differentiation narratives

Own product launches end-to-end—from naming and positioning to enablement and launch campaigns

Create sales enablement materials: pitch decks, one-pagers, case studies, ROI calculators

Partner with the sales team to understand buyer personas, refine ICP, and improve win rates

Inform product roadmap by synthesizing customer feedback, competitive trends, and market signals

Support fundraising efforts with compelling market narratives and competitive positioning

Qualification

Product marketing experienceSales enablement programsCompetitive analysis skillsB2B SaaS experienceStorytellingStartup experienceBuilding from scratchMarket narratives