Synopsys Inc · 21 hours ago
Sr Staff Product Marketing Manager, Structures
United States
Full-time
Remote
Senior Level, Lead/Staff
5+ years expSynopsys Inc is a leader in chip design and software content, driving innovations that shape the future. They are seeking a dynamic product marketer who will develop value-based messaging and lead go-to-market planning for Ansys Structures products, while managing complex marketing campaigns and driving awareness in key markets.
Electronic Design Automation (EDA)Information ServicesInformation TechnologySoftware
Responsibilities
Develop and deliver value-based messaging for Ansys Structures products (Mechanical, Additive, Motion, etc.) in collaboration with Product, Sales, and Marketing teams
Lead go-to-market planning, including market sizing, customer segmentation, channel partner engagement, and regional sales alignment
Monitor and analyze competitive landscape to identify growth opportunities and differentiate Ansys solutions
Create and maintain sales enablement collateral such as presentations, use-cases, battle cards, customer case studies, and solution guides
Design and execute marketing plans and lead-generation campaign kits aligned with business growth objectives and key initiatives
Manage product marketing execution for new feature and product launches as part of biannual release cycles
Develop marketing collateral including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented content in partnership with Corporate Marketing
Coordinate with field and corporate marketing to promote Ansys products in line with overall strategy and programs
Partner with Digital Marketing teams to ensure targeted lead generation programs that meet sales objectives
Track and report on business unit leads and campaign performance to measure success against goals
Manage complex global multi-product marketing campaigns and projects
Evaluate and optimize marketing tactics ROI across the customer journey
Qualification
Required
Bachelor's degree in Marketing, Engineering, Computer Science, or related field
Minimum 5 years' experience in product marketing, ideally within software, CAE, or CAD domains
Expertise in translating product functionality into clear customer value propositions and messaging
Proven track record managing complex projects and global product marketing campaigns
Strong functional expertise in digital, social, web, and account-based marketing
Experience supporting B2B demand generation campaigns and analyzing competitive landscapes
Excellent English proficiency and communication skills
Preferred
Master's degree or advanced certification
Product Marketing Alliance Certification is a plus
Benefits
Comprehensive range of health, wellness, and financial benefits
Company
Synopsys Inc
Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products.
10001+ employees
H1B Sponsorship
Synopsys Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (177)
2024 (216)
2023 (158)
2022 (204)
2021 (215)
2020 (190)
Funding
Current Stage
Public CompanyTotal Funding
$2BKey Investors
NVIDIAGreen Pine Capital Partners
2025-12-01Post Ipo Equity· $2B
2022-09-21Post Ipo Equity
1994-01-01Post Ipo Equity
Leadership Team
Aart Geus
Co-Founder, Chairman & CEO
Chi-Foon Chan
President and co-Chief Executive Officer
Recent News
The Motley Fool
2026-01-06
Company data provided by crunchbase