WEX · 2 weeks ago
Product Marketing Manager 3 - Embedded Payments
Portland, ME
Full-time
Onsite
Mid, Senior Level
$94K/yr - $125K/yr
5+ years expWEX Inc. is seeking a customer-obsessed Product Marketing Manager to own the go-to-market strategy for their Corporate Payments solutions, particularly the Embedded Payments portfolio. The role involves shaping competitive positioning, driving adoption, and enabling sales and marketing efforts through effective messaging and customer insights.
Financial ServicesFinTechPaymentsSoftware
Responsibilities
Own positioning, messaging and GTM strategy
Define and evolve messaging pillars, value propositions, and sales narratives tailored to core and emerging Payments audiences
Translate technical capabilities, like virtual card integrations and Payment APIs, into compelling stories that resonate
Use customer and market insights to sharpen our differentiation in the Payments industry
Lead cross-functional go-to-market efforts for the Embedded Payment portfolio, including new product features and API enhancements
Build adoption programs that help Payments customers onboard quickly and see value from their first use
Ensure launches deliver clear, measurable impact in awareness, usage and customer satisfaction
Build and maintain sales enablement materials, including those targeting technical audiences
Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively
Partner with the broader marketing team on targeted campaigns to drive acquisition and adoption
Conduct primary and secondary research, including customer interviews and win/loss analysis
Track industry trends to identify opportunities
Measure adoption, funnel velocity and win rates to make data-driven recommendations
Qualification
Required
5+ years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech or payments
Experience building go-to-market strategies, messaging, and enablement content
Strong analytical and research skills; proven ability to validate assumptions and surface insights
Exceptional writing and presentation skills
Experience with marketing to technical audiences
Bachelor's degree in marketing, business, communications, or related field
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
And more
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$900MKey Investors
Warburg Pincus
2025-02-25Post Ipo Debt· $500M
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
Leadership Team
Melissa Smith
Chair and Chief Executive Officer
Sachin Dhawan
Chief Technology Officer
Recent News
Morningstar.com
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase