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Eaton · 21 hours ago

Demand Generation Strategist - Data Center

Moon, PA

Full-time

Hybrid

Senior Level, Lead/Staff

$112K/yr - $165K/yr

10+ years exp

Eaton is a company in the Electrical Sector-Americas seeking a Demand Generation Strategist - Data Center. This role focuses on developing and executing marketing communications strategies to drive business growth through customer-focused initiatives and collaboration with various teams.

Electric Vehicle

No H1B

Responsibilities

Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum

Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE

Augment content to address regional-specific requirements and challenges that drive buyers to act

Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey

Develop and drive the strategy for regional tradeshows and events, and lead planning meetings with stakeholders and execution teams. Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets

Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion

Ensure that lead follow-up and outbound sales messaging align to and support campaign content. Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person

Monitor, analyze and continually improve campaign performance, customer engagement and the quality of leads generated to support revenue growth. Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications. Effectively manage budget allocations; provide accurate forecasts; process, track and reconcile expenses

Collaborate closely with the following global and regional teams to develop ES-A marketing communications strategies aligned with commercial goals and market positioning

ES-A sales team: To develop a deep understanding of the target audience, including needs/challenges/jobs to be done, ideal customer profiles, personas, buyers’ journey and market trends; and to support selling efforts with relevant sales enablement tools and AQLs/MQLs

Segment Content Marketing and Campaigns Center of Excellence (CoE): To provide input to the development of enterprise-wide campaign messaging, positioning and content

ES-A product line marketing and product marketing communications teams: To ensure products, services and solutions that address customer challenges are properly promoted to the target audiences, including through segment integrated campaigns

Marketing communications counterparts in Canada and LATAM: To share strategies and plans for country-specific campaign activation

Channel marketing team: To ensure campaign messaging and assets are provided to channel partners for their marketing efforts

Qualification

Digital marketingContent marketingLead generationMarketing communications strategyData analysisSEOAccount-based marketingSales enablement strategyElectrical product knowledgeData center experienceWeb development platformMarketing automation platformStrategic agilitySuperior communication skills

Required

Bachelor's degree from an accredited institution

Minimum 10 years' experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow and sales enablement strategy

Relocation is not available. Candidates must currently reside within a 50 mile radius of Moon Township, PA, Raleigh, NC or Beachwood, OH

Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc