Alter Domus · 15 hours ago
Senior Content & Product Marketing Manager
New York, United States
Full-time
Hybrid
Senior Level
$110K/yr - $167K/yr
7+ years expAlter Domus is a leading provider of integrated solutions for the alternative investment industry, seeking a Senior Product Marketing Manager to enhance their go-to-market strategies. The role involves producing compelling content, driving lead acquisition, and developing digital marketing initiatives to align with commercial strategies and brand awareness goals.
ConsultingFinanceFinancial Services
Responsibilities
Produce captivating thought leadership content, based on data and insights from our technology and services, that can be used for both market engagement and PR campaigns
Strong focus on generating top-of-funnel, inbound leads, nurturing prospects in the pipeline and producing content to drive bottom-of-funnel prospects to convert
Develop compelling sales enablement collateral including pitch decks, one-pagers, case studies, webinars, and website content
Work with the team to develop and repurpose marketing content using multiple formats (video, blogs, whitepapers) and channels to generate and nurture leads and drive monetisation and retention
Participate in the end-to-end of event marketing programs (virtual and in-person), including proprietary client summits, roundtables, and participation at major industry conferences to support brand positioning, lead generation, and client engagement goals
Manage the teams weekly and quarterly content calendars
Optimise and launch paid LinkedIn campaigns and ever-green adverts
Develop and optimise digital marketing initiatives with a focus on organic search (SEO) and Generative Engine Optimization (GEO) to increase discoverability of Alter Domus solutions among key buyer personas
Plan and deliver communications strategies and content that support the positioning of C-suite leaders, including thought leadership articles, social media posts, and manage and help arrange executive interviews to amplify their perspectives across owned and earned channels
Craft product go-to-market strategies and implementation plans for Alter Domus services and technology
Conduct competitor analysis, identifying market trends, and understanding customer needs to inform product positioning and messaging
Create impactful on-brand imagery and content for LinkedIn
Foster strong relationships with internal senior leadership teams and external partners to ensure alignment and collaboration on marketing initiatives
Utilize marketing and AI tools to enhance campaign effectiveness, streamline processes, and analyze performance metrics
Qualification
Required
7+ years of experience marketing B2B services, SaaS products in financial services or adjacent sectors
Demonstrable ability to define and develop impactful product campaigns
Experience in creating and monitoring metrics to demonstrate how content is building awareness and driving revenue objectives
Great storyteller with exceptional writing and communication skills, who can put people and customers at the centre of B2B go-to-market product campaigns in a relatable and engaging way
Experience in high-impact event marketing campaigns, including pre-event promotion, onsite engagement strategies, and post-event follow-up to drive pipeline growth
Expertise in digital marketing tactics with demonstrable results in SEO strategy development, keyword optimisation, and measurement of organic channel performance; familiarity with emerging AIO (AI Overviews) best practices highly desirable
Experience advising and supporting C-suite leaders on personal brand development and executive communications, crafting narratives that resonate with sophisticated institutional audiences
Deep intellectual curiosity, an open and customer-centric mindset, and a high degree of personal autonomy
Outcomes-oriented mindset with a passion for optimizing performance based on data
Strong stakeholder management skills and ability to work in a cross-functional team with many different role types
Experience working with product strategists and developers, and managing third-party writers and designers
An understanding of marketing measurement tools, including web analytics and SEO tooling
A collaborative mindset, positive attitude and a keen interest in raising the bar
Experience with Canva, Salesforce, Account Engagement, LinkedIn paid ad management
Benefits
Support for professional accreditations
Flexible arrangements, generous holidays, plus an additional day off for your birthday!
Continuous mentoring along your career progression
Active sports, events and social committees across our offices
24/7 support available from our Employee Assistance Program
The opportunity to invest in our growth and success through our Employee Share Plan
Plus additional local benefits depending on your location
Company
Alter Domus
Alter Domus is a fully integrated Fund and Corporate services provider, dedicated to international private equity & infrastructure houses.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Permira
2024-03-04Acquired
2016-11-10Private Equity
Leadership Team
Charlotte Hogg
Chief Executive Officer, Alter Domus
Michael Janiszewski
Chief Operating Officer & Group Executive Board Member
Recent News
Mergers & Acquisitions
2025-08-07
Company data provided by crunchbase