Okta for Developers · 1 month ago
Senior Developer Marketing Specialist (Auth0)
Buffalo-Niagara Area
Full-time
Hybrid
Senior Level
$126K/yr - $188K/yrOkta is The World’s Identity Company, providing secure access and authentication solutions. The Senior Developer Marketing Specialist will build marketing strategies for Auth0 Developers and work collaboratively across teams to enhance customer acquisition and engagement.
Computer Software
Responsibilities
Build the marketing strategy for Auth0 Developers, collaborating with the broader Marketing, Product, and Developer Led Growth teams to execute initiatives to drive customer acquisition
Act as a bridge between the Marketing teams and the Developer Led Growth (DLG) Self Service team to ensure the Company marketing strategy is aimed at maximizing DLG funnel goals
Partner with Marketing for nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0 product supports startups, developers and nonprofit organizations
Champion Developer Experience: Advocate for Auth0’s developer-centric features internally and externally, leading product and feature launches, creating market-validated content
Stay Informed: Build deep knowledge of the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution
Create, roll out, and maintain non-technical content such as web copy and content, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs
Develop Messaging & Positioning: Craft and implement clear, concise, and developer-friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives
Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing
Qualification
Required
Experience in communicating directly with developers and working with organizations/platforms that service them
Strong understanding of the unique needs of the developer persona
Proficiency in reporting funnel metrics
Outstanding written and verbal communication skills
Excellent verbal and written communication skills and ability to tell compelling stories in an efficient way
Experience working in a fast-paced environment
Thrive (Push, push, push) to get things done in a complex environment
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Transparency and comfort working with open communication channels
You have experience launching products, developing messaging and product positioning
Comfort in picking up dropped balls and helping projects get to the finish line
Proven ability to develop and execute Go-to-Market (GTM) strategies for technical products
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Company
Okta for Developers
Resources for developers using Okta’s Identity services: Okta's Customer Identity Cloud (aka Auth0 by Okta or CIC) and Workforce Identity Cloud (WIC).
Founded in 2009
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase