Tractor Zoom · 18 hours ago
Demand Generation Manager
West Des Moines, Iowa, United States
Full-time
Hybrid
Mid, Senior Level
5+ years expTractor Zoom is on a mission to transform how the ag industry buys, sells, and values equipment. The Demand Generation Manager is responsible for designing and executing a full-funnel demand generation strategy that drives qualified pipeline while partnering closely with Sales and RevOps.
AgTechBig DataDatabase
No H1B
Responsibilities
Design and own full-funnel demand generation strategy aligned to revenue goals
Translate ICPs, personas, and positioning into campaign strategies
Forecast and report on marketing’s contribution to pipeline and revenue
Partner closely with Sales and RevOps to align on definitions, handoffs, and performance
Own campaign planning across email, content, paid media, and events
Define campaign objectives, offers, and success metrics
Continuously optimize based on performance and pipeline impact
Own HubSpot architecture, workflows, automation, lead scoring, and lifecycle stages
Implement attribution and reporting models
Maintain data hygiene and scalable system governance
Set paid media strategy and manage limited external support where applicable
Evaluate channel performance and reallocate spend as needed
Recommend testing plans and new growth opportunities
Other duties as assigned
Qualification
Required
5–8 years of B2B demand generation or growth marketing experience
Deep, hands-on experience with HubSpot
Proven track record of driving pipeline, not just leads
Strong analytical, systems, and problem-solving skills
Ability to operate independently and make trade-offs in a lean environment
Must be located in Iowa
Preferred
SaaS or complex B2B sales experience
Experience managing agencies or contractors
Familiarity with ABM or account-based strategies
Benefits
80% Health, Vision and Dental Insurance Covered
401k Program
11+ Paid Holidays
Unlimited PTO
Competitive Salary
Company Stock
Performance Based Culture
Dog-friendly office
Hybrid; 4 days in office and 1 day remote
Company
Tractor Zoom
Marketplace, Vertical SaaS and FinTech
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$26.35MKey Investors
Innova Memphis
2024-04-17Series Unknown· $15M
2022-10-03Series A· $5M
2020-12-10Series A· $3M
Leadership Team
Kyle McMahon
Founder CEO
Zac Sandvig
Chief Financial Officer
Recent News
SEC Filings
2025-06-13
Farm Equipment News
2024-02-19
Company data provided by crunchbase