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E&E Co., Ltd. · 1 week ago

Social Media Growth & Influencer Strategy Manager

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $85K/yr

E&E Co., Ltd. (dba. JLA Home) is a globally integrated provider of comprehensive product and brand solutions within the home furnishings marketplace. They are seeking an experienced Social Media Growth & Influencer Strategy Manager to support multiple brands, focusing primarily on Instagram and TikTok to analyze follower dynamics and develop scalable growth strategies.

Brand MarketingConsumer GoodsFurnitureSupply Chain ManagementWholesale

Responsibilities

Analyze follower growth and decline patterns across IG, TT, and other social platforms, helping the Company clearly understand the underlying drivers behind audience changes

Evaluate platform behavior, audience engagement signals, content distribution effects, and follower quality, translating these findings into clear, actionable insights for brand and marketing leadership

Develop and guide social media growth strategies that extend beyond basic organic posting, advising on effective growth levers such as influencer seeding models, paid and organic amplification strategies, UGC-driven distribution, and cross-platform exposure

Serve as a key source of influencer and social industry insight, sharing practical knowledge about how influencer collaborations, creator partnerships, and agency-driven growth strategies operate in real brand environments

Define meaningful growth-related KPIs, analyze performance trends over time, and connect audience behavior data to strategic decisions

Provide clear explanations of what the data indicates, why it matters, and how strategies should be adjusted as a result

Help build a repeatable social media brand awareness growth framework tailored to the Company’s brands, enabling internal teams to apply consistent growth logic across brands while continuously refining strategies based on performance feedback

Qualification

Social media strategyData analysisInfluencer marketingInstagram expertiseTikTok expertiseCommunication skillsTeam collaborationProblem-solving

Required

Proven experience driving follower and brand awareness growth for brand-owned social media accounts, rather than personal creator accounts alone

Strong understanding of how IG, TT, and similar platforms function from a strategic perspective

Comfortable working with data, identifying patterns in audience behavior, and explaining platform dynamics in a clear and practical manner

Preferred

Experience within Fashion, Lifestyle, or Home-related brands

Prior exposure to influencer marketing agencies or multi-brand environments

Understanding of both the strategic and operational realities of social media growth, including influencer ecosystems, platform incentives, and audience quality considerations