Ulta Beauty · 1 day ago
Sr Merchant
Ulta Beauty is the largest North American beauty retailer, revolutionizing the beauty retail experience with over 1,300 stores and an innovative omni-channel ecosystem. The Senior Merchant, Brand Building role provides enterprise leadership for the brand-building ecosystem and acts as a strategic owner of Ulta Beauty’s brand-building platforms, influencing stakeholders and representing the company externally.
BeautyConsumer GoodsCosmeticsRetail
Responsibilities
Owns the end-to-end strategy, vision, and execution of the MUSE Accelerator, Ulta Beauty’s retail readiness accelerator for emerging brands
Leads annual program planning including curriculum design, mentor selection, speaker strategy, budget management, timelines, contracts and event execution
Evaluates applications, ensuring strategic alignment with Ulta Beauty’s growth priorities, and selects cohort brands in partnership with senior stakeholders
Partners with internal and external leaders to position MUSE as a best-in-class accelerator across the beauty industry
Serves as a senior Ulta Beauty representative to founders, providing strategic guidance, market insight and retail expertise
Leads and participates in accelerator programming including check ins, curriculum sessions, fireside chats, and milestone moments
Coaches and mentors team members, fostering accountability, development, and high performance
Provides strategic oversight for SPARKED, Ulta Beauty’s emerging brand merchandising platform
Partners with the Assistant Brand Manager and merchants to curate brand selection across stores, the Mag, and digital platforms
Monitors performance and establishes benchmarks, expectations, and success metrics for participating brands
Partners with merchandising teams to communicate outcomes, risks, and opportunities, informing future brand decisions
Defines and evolves Ulta Beauty’s enterprise brand-building strategy to support emerging and early-growth brands
Acts as a strategic partner to merchants, supporting brands through launch, scale, and optimization
Reviews and analyzes qualitative and quantitative data to identify growth opportunities, performance gaps, and operational needs
Leads the development and operationalization of repeatable processes, tools, and frameworks to support brand growth and readiness
Owns and manages budgets tied to brand-building and strategic initiatives, ensuring disciplined investment and measurable impact
Maintains budget tracking for strategic initiatives, provides reporting on spend, related to Brand Building and Emerging brands
Partners with Education team to develop brand education content, including quarterly videos and in-store learning tied to key moments
Collaborates with Marketing and Stores to activate brands across heritage months, merchandising moments, events, and campaigns
Be ahead of the curve on trends, consumer behavior and competitive activity
Acts as a liaison for key non-profit partners in supporting emerging brands and founders
Builds and sustains a results-driven, inclusive team culture aligned with Ulta Beauty’s values, mission, and vision
Demonstrates strong executive presence and serves as a thought leader for brand building internally and externally
Qualification
Required
Seasoned merchandising expertise with 8+ years of professional retail experience with increasing scope and responsibility with a minimum of 2+ years of experience as a Merchant/Buyer
2+ years of demonstrated experience leading a team in a high-performance culture
Strong expertise in managing cross-functional relationships
High emotional intelligence/IQ and strong relationship management skills
Strategic thinker with strong business acumen and creative problem solver
Capability to lead brand meetings and presentations
Ability to set competitive and breakthrough merchandising strategies and demonstrated experience leading through execution
Displays organizational savviness and executive presence while anticipating and balancing the needs of multiple stakeholders
Excellent communication skills, both oral and written
Effective planning and prioritizing skills and ability to stay organized in a fast-moving business
Value creation mindset, thinks like a business owner
Models and encourages the expression of diverse ideas and opinions
Some travel required
Benefits
Full-time positions are eligible for paid time off
Health, dental, vision, life and disability benefits
Part-time positions are eligible for dental, vision, life, and disability benefits
Company
Ulta Beauty
Ulta Beauty is a beauty retailer that offers a wide range of products including cosmetics, fragrances, skincare, and hair care.
Funding
Current Stage
Public CompanyTotal Funding
$266.3MKey Investors
Berkshire HathawayDimensional Fund Advisors
2024-08-14Post Ipo Equity· $266.3M
2016-10-11Post Ipo Equity
2007-10-25IPO
Leadership Team
Recent News
Retail Dive
2026-01-08
Digital Commerce 360
2026-01-07
Retail Dive
2026-01-07
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