Evergreen Waffles · 1 week ago
Sales Manager – Natural Channel
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $135K/yr
5+ years expEvergreen Waffles is a fast-scaling brand focused on reinventing breakfast with craveworthy and nutritious waffles. The Sales Manager – Natural Channel will lead the company's growth across the natural retail channel, managing key accounts and driving strong execution and velocity at shelf.
E-CommerceFood and BeverageFood ProcessingRetail
Responsibilities
Manage and grow key natural retail accounts, broker teams, and distributor relationships (UNFI, KeHE, etc.)
Deliver sales targets, velocity goals, and in-store execution standards
Build and execute quarterly retail plans in collaboration with brokers and internal teams
Develop promotional and merchandising programs with retail partners
Use syndicated data and store-level insights to track performance and identify growth opportunities
Represent Evergreen in retail meetings, trade shows, and in-store events
Provide customer and consumer feedback to inform innovation and marketing initiatives
Qualification
Required
5+ years of CPG sales experience in the Natural Channel
Deep understanding of natural retailers and distributor networks
Strong presentation, negotiation, and relationship-building skills
Comfortable working autonomously
Benefits
Remote work environment
Unlimited PTO
Health and dental insurance
Lots of tasty waffles!
Company
Evergreen Waffles
It’s a classic story: a mom, a mission & a waffle maker.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$20.7M2025-12-30Series Unknown· $15.21M
2024-06-27Series Unknown· $5.49M
Leadership Team
Emily Cole Groden
Founder & CEO
Kate Lowe
Executive Assistant to Chief Executive Officer
Recent News
Company data provided by crunchbase