Alicat Scientific · 1 week ago
Digital Marketing Strategist
Tucson, AZ
Full-time
Onsite
Senior Level
5+ years expAlicat Scientific is a global leader in precision mass flow and pressure instrumentation, serving industries at the forefront of innovation. They are seeking a seasoned Digital Marketing Specialist with a strong STEM background to drive lead generation and customer engagement through sophisticated digital strategies.
ElectronicsManufacturing
No H1B
Hiring Manager
Edgar Schrock
Responsibilities
Strategic Lead Generation: Architect and execute integrated campaigns across digital channels to attract and convert qualified leads
Website Optimization: Lead efforts to enhance site performance, user experience, and conversion rates across international domains
Cross-Functional Collaboration: Partner with content creators, designers, and developers to deliver cohesive, data-driven marketing initiatives
Performance Analytics: Monitor KPIs, analyze campaign performance, and refine strategies to maximize ROI
Market Intelligence: Conduct competitive analysis and industry research to inform positioning and messaging
Customer Journey Mapping: Design and optimize lead nurturing workflows that support long-term engagement and sales conversion
Qualification
Required
5+ years in digital marketing, with a strong record of success in B2B campaigns-preferably in scientific or technical industries
Deep understanding of marketing complex hardware or instrumentation to engineering and scientific audiences
Proficient in marketing automation platforms, PPC tools, SEO strategy, and analytics platforms
Skilled in interpreting data to uncover insights and drive strategic decisions
Capable of managing multiple initiatives, mentoring junior team members, and influencing cross-functional teams
Adept at translating technical concepts into compelling narratives that resonate with expert audiences
Able to craft engaging content and campaigns that reflect the sophistication of our products and the curiosity of our customers
Ability to commute to Tucson, AZ 85743
Willingness to travel 25%
Benefits
Professional Development
Health, dental, and vision insurance
Paid time off and paid holidays
Retirement savings plan with 5% company match
Tuition Reimbursement
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Paid time off
Parental leave
Professional development assistance
Tuition reimbursement
Vision insurance
Company
Alicat Scientific
Alicat Scientific is manufacture mass flow and pressure instruments for research and industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2010-11-04Acquired
Leadership Team
Martijn Vreeburg
CFO
Recent News
2025-05-17
Company data provided by crunchbase