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Zenith · 6 days ago

Director, Audience Solutions Group

NYC Metro Area

Full-time

Onsite

Director/Executive

$140K/yr - $180K/yr

Zenith is a full-service media agency that focuses on driving tangible business outcomes for its clients. The Director of Audience Solutions Group will design actionable audience strategies, collaborate with various teams, and present findings to both internal and external stakeholders to enhance media strategies.

AdvertisingMarketing

Responsibilities

Designing actionable audience strategies to drive solutions and deliver data-driven business outcomes; assembling audience-focused learning agendas and client use cases

Pulling and reviewing 1st party and 3rd party data reports from tools such as Epsilon People Cloud and GWI to build audience profiles

Building POVs based on research and audience findings, presenting POVs internally to both media strategists and digital investment teams

Collaborating with both internal (i.e., media, analytics, operations, & data science) departments on a regular basis

Presenting findings to external media managers and/or other senior staff

Qualification

Omni-channel media strategyData-led audience strategySQLPythonData ModelingCuriosity about audience strategyLearn quicklyCommunicationTime managementCollaboration skills

Required

Experience managing an omni-channel media strategy team; digital media strategy at a minimum

Excellent communication, Microsoft Suite / Google Suite skills

Must be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)

Extremely curious about audience strategy, measurement, & evaluation; always searching for value

Experience driving a client's business forward using a data-led audience / comms approach

Ability to learn & master new skills quickly (Epsilon People Cloud)

Time management; must be able to multi-task in a fast-paced environment

Must be self-sufficient when working independently

Strong internal and external collaboration skills