Topfoxx · 1 day ago
Head of Creative and Social Growth
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$60K/yr - $75K/yrTopFoxx is a women owned eyewear brand creating fashion forward designs. They are seeking a Head of Creative and Social Growth who will oversee creative output and drive brand growth through innovative social media strategies. The role involves leading a team, producing content, and ensuring high performance across all creative initiatives.
E-CommerceEyewearFashionLifestyle
Responsibilities
Your primary responsibility is to grow TikTok and Instagram through high performing founder led content
Build and execute daily organic growth strategies, including viral hooks and scroll stopping concepts that increase engagement and reach continuously
Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO
Produce high volume TikToks and Reels, building both the company brand and the founder’s personal brand, to help each other side by side growth
Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales
Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed
Dive across departments to identify opportunities that will drive the most sales
Ensure cohesive and elevated brand aesthetics and storytelling across all creative
Edit and repurpose videos for TikTok, Instagram, ads, and YouTube to maximize output
Create website and email graphics that support promotions, campaigns, wholesale linesheets and strong click through performance
Lead website creative and UX or UI visuals that improve conversions
Product photography and/or Oversee shoots and direct photographers and videographers
Keep all creative assets organized across shared drives and Asana
Support other departments when needed. Small team means many hats
Provide or guide strong copy as needed
Set clear leading and lagging KPIs and KPMs that drive real performance. Constantly re-evaluate if it’s correct ones that drive true conversion
Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only
Hold team members accountable for deadlines, quality, productivity, and performance
Challenge poor performance and raise standards across the team
Review all creative before it goes live and give direct feedback daily
Support leadership with clear, fact based assessments and solutions
Solve problems quickly without waiting for instructions
Participate in hiring decisions and help maintain a strong culture of ownership
Contribute & execute creative ideas for product development; trends, colors, shapes, packaging, and design
Support execution and operations around new product launches
Create mood boards and support visual direction for launches
Participate in early stage brainstorming and seasonal creative strategy
Create high quality content with simple tools and execute quickly using minimal resources
Solve creative challenges like a growth hacker by finding ways to make something from nothing
Work with urgency and ownership
Produce consistent high volume output each week
Qualification
Required
Experience in fast paced startup/DTC ecommerce environments where your priorities shift quickly and execution is constant, doing it all with a positive upbeat attitude
Mastery of TikTok and Instagram growth. You understand hooks, pacing, retention, and what truly converts
Strong graphic and video design ability through Adobe Suite, CapCut, or equivalent tools
Ability to film, edit, and produce short form content at a high level
A sharp aesthetic eye for fashion, lifestyle, or beauty
Leadership ability. You can guide creatives, make decisions, and hold people accountable
Comfort with direct, frequent feedback. This role is improvement focused and communication must be clear
Strong judgment and strategic thinking. You understand how creative ties to revenue
High personal responsibility. You bring solutions, ideas, and ownership, not excuses
Ability to move at startup speed. Quick pivots, fast execution, and daily iteration
Willingness to work forty five to fifty five hours per week with work life integration. Some weekend hours when needed
Brooklyn based and able to be in the office regularly with the founder
Benefits
Performance-based bonuses tied to revenue or profit generated.
A hybrid schedule after the initial training period.
Direct access to the founder and leadership team.
PTO + Paid Holidays off
Free sunglasses and brand products.
A fast track to advanced roles.
The opportunity to shape a brand from the ground up and influence every major creative direction.
A culture built on ambition, growth, ownership, and high standards.
Company
Topfoxx
TopFoxx is a designer, provider, and e-commerce platform of sunglasses and accessories for women.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kendall Geed
Chief Operating Officer
Helen Getts
Founder & Creative Director
Company data provided by crunchbase