American Express Global Business Travel · 18 hours ago
Director, Marketing Science (Remote)
United States
Full-time
Remote
Director/Executive
$111K/yr - $205K/yr
10+ years expAmerican Express Global Business Travel is a company focused on inspiring travel as a force for good. The Director of GTM Analytics will lead data-informed decision-making across the organization, overseeing performance analytics and insights while collaborating with various teams to drive revenue growth.
ConsultingEvent ManagementTravel
Responsibilities
Own the end-to-end measurement framework for Amex GBT’s GTM engine, spanning demand generation, pipeline progression, sales productivity, client adoption, and retention
Partner with Marketing, Sales, and Client Management teams to assess program impact and optimize channel mix, targeting, segmentation, and investment decisions
Lead monthly and quarterly business reviews with actionable insights, trend analysis, and executive-ready narratives
Build and continuously refine revenue-adjacent forecasting models aligned to marketing contribution, sales motions, and customer expansion
Partner with Finance and Revenue Management on budget planning, scenario modeling, and goal setting
Identify GTM-specific drivers of performance variance and provide recommendations to close gaps
Develop a cohesive analytics roadmap covering attribution, experimentation, segmentation, predictive scoring, funnel intelligence, and customer value modeling
Define data requirements and partner with Data Engineering and Decision Analytics to improve data accessibility, quality, and structure
Champion a culture of measurable impact, experimentation, and evidence-based decision-making
Define and continuously refine audience strategy, including addressable opportunity sizing, ICP development, and high-value segment identification
Partner with stakeholders across Marketing, Commercial and Decision Analytics to translate segmentation and behavioral insights into actionable targeting strategies across the full bowtie funnel
Identify growth opportunities by analyzing engagement patterns, buying committees, account behaviors, and customer lifecycle signals to inform channel allocation, campaign design and sales motions
Build an integrated view of prospect intent and customer value indicators to ensure consistent, data-drive activation, personalization, and prioritization across GTM teams
Serve as the analytical “center of gravity” for GTM decisions across Commercial
Translate complex analytics into clear guidance for executives and ops teams
Partner with MarTech, Digital, and Data Science to operationalize analytical outputs into automated workflows (e.g., scoring models, dashboards, triggers)
Lead and grow a team of analysts and data stewards across performance analytics, forecasting, and insights
Set analytical standards, including methodologies, governance, and storytelling best practices
Foster a high-performance, collaborative, and inclusive team culture
Qualification
Required
10+ years in analytics roles spanning Marketing, Sales Ops, Revenue Operations, or Business Intelligence
Strong understanding of GTM concepts: attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline and forecasting
People leadership within a global environment required
Proven ability to translate analytics into executive-level strategic recommendations
Experience leading analytics functions in a complex global B2B environment
High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar)
Exceptional communication, storytelling, and stakeholder management skills
Familiarity with predictive modeling, machine learning concepts, and experimentation design
Background in consulting or a senior analytics role supporting C-suite stakeholders
Preferred
Experience in travel, SaaS, or subscription-based business models highly preferred
Benefits
Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
Company
American Express Global Business Travel
American Express Global Business Travel provides travel management services and organizes meetings, events, and business travel services.
Founded in 2014Jersey City, New Jersey, USA
10001+ employees
H1B Sponsorship
American Express Global Business Travel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (27)
2023 (19)
2022 (40)
2021 (22)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2024-07-26Post Ipo Debt· $1.4B
2020-11-27IPO
Leadership Team
Bryant Waters
Vice President Multinational Sales Group
Daniel Chang
Vice President, M&A
Recent News
Business Travel News
2025-12-28
2025-12-17
2025-12-17
Company data provided by crunchbase