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The Inland Real Estate Group of Companies, Inc. · 1 day ago

Digital Marketing Manager

Oak Brook, IL

Full-time

Onsite

Mid, Senior Level

$96K/yr - $126K/yr

4+ years exp

The Inland Real Estate Group of Companies, Inc. is seeking a Digital Marketing Manager responsible for leading their online marketing strategy with a focus on marketing analytics and Google Ads. This role involves managing digital media campaigns, optimizing advertising budgets, and collaborating with cross-functional teams to drive qualified leads and increase rentals.

FinanceReal EstateReal Estate Investment

Responsibilities

Leads the company’s agency in developing, managing, and optimizing paid search campaigns (Google Ads, Microsoft Ads) and other digital media to drive rentals across all facilities

Oversees digital advertising budgets, ensuring efficient allocation across campaigns, geographies, and storage facilities

Tests and refines bidding strategies, audience targeting, and keyword selection to maximize performance

Manages remarketing, display, and Performance Max campaigns tailored to localized markets

Manages industry performance marketing channels to drive conversions within acquisition cost targets

Builds, monitors, and maintains dashboards in Google Analytics 4 (GA4), Looker Studio, and BigQuery to track KPIs such as cost per rental, online reservation rate, and ROAS

Defines marketing attribution models to measure the impact of paid, organic, and other channels on conversions

Conducts in-depth performance analyses by market, facility, and channel to identify growth opportunities

Translates complex analytics into actionable insights and clear reports for leadership

Collaborates with operations, revenue management, asset management and third-party management teams to align marketing efforts with occupancy goals

Coordinates with external vendors/agencies on campaign execution, SEO initiatives, and call tracking solutions

Monitors competitor marketing activity and industry benchmarks

Qualification

Google AdsGoogle Analytics 4Looker StudioTag ManagerExcel/SheetsDigital marketing experienceData analysisProject managementCommunication skills

Required

Bachelor's degree in Marketing, Business Analytics, or related field

4–6 years of experience in digital marketing, with at least 2 years managing Google Ads campaigns at scale (multi-location self-storage experience strongly preferred)

Expertise in Google Ads, GA4, Looker Studio, Tag Manager, and Excel/Sheets

Proven ability to analyze large datasets, extract actionable insights, and design dashboards and reporting to measure performance

Experience coordinating agency relationships and experience leading internal associates that directly operate campaigns

Strong organizational skills with the ability to manage multiple projects simultaneously

Excellent communication skills, both written and verbal