Raedio · 2 days ago
Senior Social Strategy & Content (Contractor)
LA Metro Area
Contract
Onsite
Senior Level
$8,000/mo - $10,000/mo
5+ years expRaedio is a division of HOORAE, Inc. seeking a Senior Social Strategy & Content Contractor to translate their brand and content strategy into high-performing social media execution. This role involves leading social planning, content development, and performance optimization across various platforms to enhance Raedio's cultural relevance and audience engagement.
Digital EntertainmentDigital MediaMedia and EntertainmentMusic
Responsibilities
Translate Raedio’s overarching brand and content strategy, set by leadership into platform specific social plans, execution priorities, and performance insights
Lead social publishing cadence, platform prioritization, and innovation roadmap across TikTok, Instagram, YouTube, X, and emerging platforms
Lead content planning and develop and maintain an integrated monthly social media calendar
Track and report all social performance against defined KPIs
Deliver actionable insights and recommendations that optimize engagement, audience growth, and long-term brand equity
Oversight of A/B testing, reporting, and continuous optimization across platforms
Prioritize platforms, formats, and initiatives based on performance data, resources, and strategic impact
Lead development of social-first content formats across music, lifestyle, and culture
Develop and evolve Raedio’s social content strategy across all owned platforms
Translate cultural moments, trends, and IRL experiences into compelling short-form and long-form content ideas
Ensure consistent tone of voice and brand personality across platforms, partnering closely with the Social Editor to maintain quality, clarity, and cultural fluency
Support Maintenance for cultural relevance, authenticity, and creative quality at an optimal level
Capture lightweight, in-the-moment content (BTS, events, artist moments, IRL culture moments)
Oversight of content production and coordinate shoots (short- and long-form) as needed, partnering with internal teams, freelancers, creators, or vendors depending on scope
Lead editing workflows and creative quality in collaboration with the Social Editor
Prioritize production approach based on strategic value, timelines, and available resources
Drive meaningful two-way engagement and support authentic community growth
Analyze audience behavior, retention, and campaign performance to inform strategy
Identify emerging trends, creators, platforms, and cultural shifts relevant to Raedio’s audience
Translate audience insights into content and growth opportunities
Lead collaborations with contract editors, designers, and production crews
Partner with Raedio Leadership & Sales teams to support decks, concept development, sizzle reels, and branded content ideas
Support IP development for events, community activations, and experiential moments
Collaborate cross-functionally to capture IRL content tied to events, partnerships, and cultural moments
Present performance insights, strategies, and creative ideas to internal leadership and external partners as needed
Qualification
Required
5–7+ years of experience in social strategy, digital content, music, or culture-driven storytelling
Direct experience working in music and/or with artists, talent, or music-led brands
Must have strong expertise across Instagram, TikTok, YouTube, and X
Strong creative taste and cultural fluency across music, pop culture, and internet trends
Demonstrated ability to build content that resonates with female audiences
Hands-on experience producing and editing social first content, especially short form video
Proven ability to grow digital audiences through performance driven experimentation and optimization
Experience leading or coordinating cross functional initiatives across social, content, events, and partnerships
Preferred
Experience in AirTable and project management tools is a plus
Company
Raedio
Raedio is an Entertainment Providers company that provides music supervision services for multiple television projects.
2-10 employees
Funding
Current Stage
Early StageRecent News
2025-05-17
Company data provided by crunchbase