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Lonely Planet · 20 hours ago

Director of App Growth & Membership | Lonely Planet

United States

Full-time

Remote

Director/Executive

$140K/yr - $200K/yr

6+ years exp

Lonely Planet is a company dedicated to connecting the world through travel. They are seeking a Director of App Growth & Membership to lead the acquisition, monetization, and retention strategy for their new app, driving user growth and engagement through effective marketing strategies.

PublishingTravel

Responsibilities

Develop and execute growth strategies that drive app installs, engagement, and paid conversion, working closely with and through our marketing channel teams

Own and optimize KPIs across acquisition, retention, ARPU, and LTV

Lead day-to-day marketing and performance decisions across paid, owned, and earned channels through partnership with channel owners and brand team

Evolve Lonely Planet’s membership product and offering, including defining pricing, packaging, and promotions, and working with cross-functional teams to define membership benefits across our products

Collaborate directly with Product leadership to connect market needs with product development and feature prioritization

Partner closely with the Editorial team to align timing and user experience with content publishing schedule and priorities

Present performance insights and recommendations in addition to financial forecasting to senior leadership in partnership with the VP

Qualification

App growth strategySubscription commercializationGrowth metrics analysisPricingPromotionsConsumer app scalingEntrepreneurial mindsetData storytellingRevenueCat experienceAppFlyer experienceCollaboration skillsCommunication skills

Required

6+ years of professional experience, with expertise in app growth and subscription commercialization

Proven success scaling consumer apps or membership products

Bias for action and comfortable with autonomy to build something from 0-1

Strong analytical thinker with fluency in growth metrics (CAC, LTV, ARPU, churn)

Experience with pricing, promotions, and monetization levers

Skilled collaborator who can influence across marketing, product, and brand teams

Confident communicator who can turn data into compelling stories

Entrepreneurial, curious, and passionate about helping people explore the world

Preferred

RevenueCat and AppFlyer experience a plus

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.