Clearly Filtered · 23 hours ago
Director, Growth
Rancho Santa Margarita, CA
Full-time
Onsite
Director/Executive
$165K/yr - $190K/yr
10+ years expClearly Filtered is a fast-growing direct-to-consumer brand focused on providing cleaner, safer water through advanced filtration technology. They are seeking a strategic Director of Growth to lead their growth strategy across digital and omnichannel channels, focusing on customer acquisition, retention, and sustainable revenue growth.
ManufacturingWater Purification
Responsibilities
Own the company’s multi-year growth strategy, defining how acquisition and subscription growth support revenue, margin, and brand goals
Partner closely with the VP of Strategy & Revenue to translate business objectives into clear, prioritized, achievable growth roadmaps
Take calculated, data-backed risks to unlock growth, balancing experimentation with disciplined guardrails and clear success metrics
Identify and unlock new growth levers, platforms, and partnerships that drive sustainable, scalable impact
Build, lead, and mentor a high-performing growth team with clear ownership, accountability, and growth paths
Coach leaders and individual contributors to think strategically, test thoughtfully, and execute with excellence
Partner cross-functionally to align acquisition efforts with business priorities
Oversee agency and vendor relationships, ensuring partners operate as true extensions of the team and deliver meaningful impact
Develop and own strategy for all digital marketing channels (paid, owned, and earned), including Meta, Google, Amazon, affiliates, email/SMS, SEO, podcasts, loyalty programs
Work with the e-Commerce team to optimize full-funnel performance, including CRO, landing pages, A/B testing, and on-site experience
Ensure experimentation, learning, and iteration are embedded into how channels evolve over time
Own growth forecasting and investment strategy, managing multi-million-dollar budgets with a strong balance of efficiency and long-term value creation
Make disciplined, data-informed decisions on where to invest, scale, or pull back based on ROI, LTV, and business priorities
Serve as a strategic thought partner to Finance and leadership on growth opportunities
Establish clear measurement frameworks, attribution models, and performance standards across the Growth team
Translate data into clear, strategic insights and recommendations
Build a culture where data guides direction, not just reporting
Own the integrated marketing calendar, ensuring acquisition and retention efforts align with launches, promotions, and company priorities
Lead cross-functional planning to ensure clarity, accountability, and seamless execution across teams
Anticipate risks and opportunities, proactively adjusting strategy as the business evolves
Qualification
Required
10+ years of experience in growth or performance marketing, including at least 5 years in a people leadership role
Proven success driving and owning scalable revenue in DTC or eCommerce environments
Experience in CPG, product subscription, or high-growth consumer brands
Demonstrated ability to develop teams, establish accountability, and drive sustained high performance
Strong analytical and strategic thinking skills
Experience managing multi-million-dollar budgets across digital channels
Excellent communication, leadership, and collaboration skills
Preferred
Familiarity with Shopify and marketplace ecosystems such as Amazon is strongly preferred
Benefits
Medical, Dental, Vision, and Life Insurance benefits
401(k) retirement plans with company match
10 annual Company Paid Holidays
Bi-weekly company-paid car washes
Company
Clearly Filtered
Clearly Filtered manufactures and sells water filters and bottles.
Founded in 2011Rancho Santa Margarita, California, USA
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase